Maxwells Group is an established company in the hospitality sector which owns and operates a group of unique restaurant, bar and club concepts in London. After creating video content for some of Maxwells other venues, we were asked to produce video at their prestigious Cafe de Paris venue.
To launch their new Disco54 night at London’s prestigious Cafe de Paris club, Maxwells needed video content that would create a buzz on social media. The video needed to capture the essence of the night but had to be shot in advance of the actual launch. The creative challenge here, was to tell the story of a night that hadn’t yet happened but to give their target audience a glimpse of what they can expect from the evening and all its fabulousness.
Video that captures the exuberant energy and fun of the Disco 54 launch party.
We filmed one promotional video and four short social media teaser videos in advance of the launch night of Disco 54. We wanted to give the viewer a glimpse of what they should expect with Disco 54 so we used the real dancers, performers and bar staff to create the energy and upbeat mood of the 70s.
We then attended the Disco 54 launch party and filmed the event in real time capturing the reactions and excitement of the crowd and live acts.
Pre event promotional video utilising actors and artists to capture the essence of what the Disco 54 club night is.
We crafted 4 x 15 seconds social media videos that Cafe De Paris could use as teasers on their social media channels to promote the event and get people buzzing to buy tickets.
Showcasing the Cocktail Artistry
VIP Red Room