Autumn Fair is the UK's flagship exhibition for home and gifts, with more than 1,300 exhibitors and 23,000 visitors. The Events marketing team's challenge was to move away from the traditional and, sometimes, bland approach to some of the brand videos shot on-site in the past and instead their aim was to go for a more disruptive, ambitious approach to video production with a relatable, story-telling approach that gives the viewer an insight into Autumn Fair through the eyes of our exhibitors and visitors focusing on their 3 key pillars of PEOPLE, PRODUCT and EVENT.
They approached mhf video production to create a corporate video content campaign that raised awareness of the event to an audience of potential visitors, promoting various businesses that would be attending as well as video content that would engage and encourage more businesses to exhibit at future events.
This video showcases why visitors come to Autumn and Spring Fair.
To promote their exciting new Jewellery & Watch offering, we went behind the brand of one of the exhibitors, Lukas Caspar, to give an insight of what to expect at the Autumn Fair event.
A video campaign that focuses on the stories of the real people who exhibit or buy at Autumn Fair, their connection with the show and how it impacts their positively impacts their business bringing people, products and business together, making their market.
This video focuses on Wraptious an art business that is based in Manchester and exhibits at Autumn Fair. The founder Simon Wadsworth talks about why he started Wraptious and why he exhibits at Autumn Fair and the special role that the visitors play in championing new upcoming artists work.
Exhibitor Success Video
Behind the Brands - Hill Interiors
Buyer Success Video
Behind the Brands - Honey Bee
The content was a resounding success for Autumn Fair, helping them drive visitor numbers, online engagement, exhibitor and event sales. The video content got a combined 30K views on Facebook alone following the release.