Corporate Recruitment Video Production Campaign - Grays Inn
We created this Employer branding and recruitment marketing video campaign in partnership with Frontroom Agency who were working with Gray's Inn as part of a larger rebranding project. The challenge Gray's Inn had was that they needed to reposition their employer brand for the future and engage a young Gen X and millennial target audience.
To do this they needed a corporate video production company with experience in recruitment to help them change perceptions that the chambers is a place only for those that are male and privileged to one that embraces diversity and is inspired by its people for the people. It needed video content to shape a new narrative of who it was in the 21st century, what it represented and where it could take you in your career journey.
A recruitment marketing video campaign that aims to change perceptions and raise awareness of the range of career opportunities available to Gray's Inn students within the employed bar.
This was a recruitment campaign aimed at raising awareness of the scholarship program within Gray's Inn. We produced a series of videos that showcased the Gray's Inn values and culture, how to apply for the scholarship program and stories of young Gray's Inn scholars who were successful in getting a scholarship.
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The hero video of our student recruitment marketing campaign, highlighting the culture, values, the rich diverse community. The messaging of this video was:
“We’re for the Fearless… the ambitious… Are you ready to make your mark?” A powerful call to action, grabbing attention by tapping into the audience’s ambition, talking directly to YOU – the student. It boldly defines the calibre of person Grays seek to join them in their mission. The video is Aspirational and appeals to the audience's need for belongingness,
Scholarship Video
The aim of this video is to demystify the scholarship recruitment process and inspire more students to apply by explaining how Gray’s Inn’s scholarships are awarded and why our system is fair and works. Total transparency.
Learning and Development Video Content
Showcasing the internal Grays Inn mentorship program and the value this can bring to a young barrister learning from highly respected barristers and judges and the vast career development opportunities available to a Gray's Inn student.
Why Become a Barrister?
This video seeks to communicate the benefits of joining Gray’s Inn and persuade new prospective students to join us, spoken directly by a selection of current students. This video aims to bring the Gray’s Inn experience to life and showcasing its points of difference.
The second part of the recruitment marketing campaign focuses on the career stories of 5 Gray's Inn members and their different pathways to practice.
Each video story is crafted to show the range of opportunities available to students from the story of a corporate lawyer working in investment banking, to a barrister working within Army Legal Service to the career story of Lady Hale herself.
Our aim was to show these Barristers as real people sharing their personal story of why they went into their chosen field of the law, their challenges, successes, and learnings - making for a much more compelling and impactful recruitment video campaign.
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This video focuses on a barrister within Army Legal Services (MOD) gives insight into the day to day aspects of being a lawyer in the British Army and the impact Grays Inn has played in his career development.
A Barrister's Career Story
This video focuses on the engaging career story of a young Grays Inn member to a highlt respected world renowned Supreme Court Judge
A Barrister's Career Story
This video focuses on the career story of a Grays Inn member and her role as General Counsel in the world of Investment Banking.
A Barrister's Career Story
This video content focuses on the career story of a Grays Inn member working as a Partner in a Law Firm, the cases he gets involved with and the impact Grays Inn has played in his career.
