Corporate Recruitment Video Production Campaign - Grays Inn

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Where will your career journey take you?

A recruitment marketing video campaign that aims to change perceptions and raise awareness of the range of career opportunities available to Gray's Inn students within the employed bar.

'We Stand for You' Employer Brand and Recruitment Video Campaign

This was a recruitment campaign aimed at raising awareness of the scholarship program within Gray's Inn.  We produced a series of videos that showcased the Gray's Inn values and culture, how to apply for the scholarship program and stories of young Gray's Inn scholars who were successful in getting a scholarship.  

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Grays Inn Student members
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Employer Brand Story Video - We Stand For You.

The hero video of our student recruitment marketing campaign, highlighting the culture, values, the rich diverse community.  The messaging of this video was: 

“We’re for the Fearless… the ambitious… Are you ready to make your mark?” A powerful call to action, grabbing attention by tapping into the audience’s ambition, talking directly to YOU – the student. It boldly defines the calibre of person Grays seek to join them in their mission.  The video is Aspirational and appeals to the audience's need for belongingness,

'Make Your Mark' 

The second part of the recruitment marketing campaign focuses on the career stories of 5 Gray's Inn members and their different pathways to practice.

Each video story is crafted to show the range of opportunities available to students from the story of a corporate lawyer working in investment banking, to a barrister working within Army Legal Service to the career story of Lady Hale herself.

Our aim was to show these Barristers as real people sharing their personal story of why they went into their chosen field of the law, their challenges, successes, and learnings - making for a much more compelling and impactful recruitment video campaign.

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Investment Lawyer - Make Your Mark.
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Grays Inn - Army Legal Services Career Story

This video focuses on a barrister within Army Legal Services (MOD)  gives insight into the day to day aspects of being a lawyer in the British Army and the impact Grays Inn has played in his career development.  

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mhf have been fantastic to work with, always offering solutions and generally being helpful. All the content both video and photography has been incredibly well received and we're excited to work together again in the future.

Jackie Davis

Creative Director, Frontroom

Do you need employer brand or recrutiment marketing video content that changes perceptions and engages top talent?

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