Gray's Inn

Student Recruitment Marketing Video Campaign

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Where will your career journey take you?

A video campaign that aims to change perceptions and raise awareness of the range of career opportunities available to Gray's Inn students within the employed bar.

'We Stand for You' Video Campaign

This was a recruitment campaign aimed at raising awareness of the scholarship program within Gray's Inn.  We produced a series of videos that showcased the Gray's Inn values and culture, how to apply for the scholarship program and stories of young Gray's Inn scholars who were successful in getting a scholarship.  

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Brand Story Video - We Stand For You.

The hero video of our student recruitment marketing campaign, highlighting the culture, values and community of lawyers who will mentor and support you during your Grays Inn journey.

The video aims to show the rich, inclusive community that makes up Grays Inn.

   

'Make Your Mark'

The second part of the campaign focuses on the members and their rich and varied career journeys.  The video campaign focuses on the career stories of 5 Gray's Inn members and their different pathways to practice.

Each story is crafted to show the range of opportunities available to students from the story of a corporate lawyer working in investment banking, to a barrister working within Army Legal Service to the career story of Lady Hale herself.

Our aim was to show these Barristers as real people sharing their personal story of why they went into their chosen field of the law, their challenges, successes, and learnings - making for a much more compelling and impactful video.

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Grays Inn - Army Legal Services Career Story

Major Charles Coventry discusses his journey to practising within Army Legal Services (MOD) and gives insight into the day to day aspects of being a lawyer in the British Army.  

mhf have been fantastic to work with, always offering solutions and generally being helpful. All the content both video and photography has been incredibly well received and we're excited to work together again in the future.

Jackie Davis

Creative Director, Frontroom

Do you need video content that changes perceptions and engages talent?

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