AMEX X Egencia Product Explainer Video
Showcasing Their Rebrand and Platform with Dynamic Animation and Storytelling
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Showcasing Their Rebrand and Platform with Dynamic Animation and Storytelling
Book a Discovery CallAmex GBT recently acquired Egencia, a leading corporate travel platform, and embarked on a rebranding journey to align the two brands under one unified identity. As part of this transition, they needed an updated explainer video to reflect their refreshed branding while effectively showcasing their unique value propositions (UVPs). The video also needed to highlight the functionality and benefits of the Egencia software platform, demonstrating how it empowers businesses to streamline their corporate travel management.
To create a video that reflected Amex GBT and Egencia's rebrand, we utilised company-approved stock footage and brought their new branding elements to life through dynamic animation. Additionally, we animated their software platform to showcase its functionality and user benefits in an engaging and visually compelling way.
Our video production company wrote the script, ensuring the messaging was concise and aligned with their unique value propositions. We also sourced a professional female voiceover artist with an American accent to deliver the narrative, perfectly complementing the brand’s tone and target audience. This cohesive approach ensured the final video was polished, on-brand, and impactful.
