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Engaging Social Media Videos for L39 Canary Wharf with Branded Animation

Repurposing Existing Footage into Scroll-Stopping Social Content

  • Our Work
  • L39 Canary Wharf Social Media Shorts

Background

Level39, a leading coworking space in Canary Wharf, supports startups and tech companies by providing premium office spaces and fostering a vibrant community. With their innovative approach to business growth, they needed video content that reflected their brand's energy and effectively communicated their unique value propositions (UVPs) to potential members.

Level39 had already filmed video content but found it wasn’t performing well on social media. The footage lacked the punch needed to capture attention in a crowded digital space. Rather than starting from scratch with new filming, Level39 sought a solution to repurpose their existing content in a way that aligned with their brand and delivered results.

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Our Approach

As a full-service video production agency specialising in animation services, storytelling and impactful visuals, we worked closely with Level39 to repurpose their existing footage into dynamic, engaging content. Our solution combined strategic planning, creative execution, and on-brand design to deliver impactful results.

  • Strategic Planning: We developed a tailored approach to maximise the impact of their existing footage, ensuring each piece aligned with their goals and brand identity.
  • Refining Key Messages: We scripted and refined six concise UVP messages, each tailored to deliver clear, engaging, and digestible content.
  • Modular Frameworks: Using Level39’s brand guidelines, we designed modular frameworks that seamlessly integrated the video footage with key messages for a polished, professional look.
  • Dynamic Animation: To bring Level39’s branding to life, we created visually appealing animations that captured the vibrancy and professionalism of their brand.
  • Text Animation: Each video focused on a single UVP, highlighted through bold and dynamic text animations optimised for social media.
  • Cohesive Variety: We produced six short videos, each approximately 30 seconds long, maintaining a consistent brand feel while using unique colors and styles to keep the content fresh and engaging.
  • Expert Editing: Each video was professionally edited to ensure high-quality delivery and peak performance on social media platforms.

This approach allowed us to transform pre-existing footage into a compelling series of videos that not only elevated the Level39 brand but also delivered strong engagement across their digital channels.

The Results

By repurposing existing footage, we delivered a suite of videos that were ready for social media, visually engaging, and on-brand. This not only revitalised Level39’s content but also saved time and budget compared to refilming.

Key Outcomes

  • Six impactful videos, each highlighting a specific UVP.
  • Increased engagement on social media with dynamic animations designed to stop the scroll.
  • Cost-efficient solution by transforming existing footage into high-quality content.
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