A strategic employer brand film designed to help RMS attract the right talent, align stakeholders, and communicate what it’s genuinely like to work there.
RMS is a global SaaS company operating across regions, leadership teams and specialist functions. As the organisation scaled, it needed an employer brand film that could support international recruitment while remaining credible at a local level.
The film needed to represent real teams, real environments and real conversations — not a generic corporate narrative.
The core tension was consistency versus authenticity. The message had to align stakeholders across San Diego and Melbourne while still feeling human and culturally grounded.
It also needed to remain flexible enough to support careers pages, recruitment campaigns and social distribution without losing narrative clarity.
To keep a global employer brand film credible, we treated this as a message and alignment project. That meant clarifying what RMS stands for as an employer, designing a people-led narrative structure, and creating a production plan that could hold consistency across San Diego and Melbourne.
This case study sits within our wider approach to people & culture video production — where message clarity, stakeholder alignment and credible storytelling come before production. You can also browse more projects in our work portfolio .
Delivering a globally aligned employer brand film required structured planning and disciplined execution. Filming took place in Melbourne and San Diego using trusted local crews, with clear creative oversight to ensure narrative consistency across both regions.
Interviews were designed around structured prompts rather than scripts, encouraging honest, natural responses. This ensured the film reflected real working environments and real conversations, not staged corporate messaging.
Post-production was led centrally in the UK, allowing for tight editorial control, cohesive pacing and a unified visual language. The result was a single employer brand film that felt globally aligned while remaining grounded in local reality.
The film became the primary asset used across RMS careers pages and recruitment campaigns across both regions.
If you need a structured, stakeholder-safe approach to people & culture storytelling, across regions, teams and leadership layers, we’d be happy to explore what that could look like.
