Most corporate videos don’t fail in the edit. They fail in the brief. We design video around what it needs to do so every decision is intentional, from the message through to the pacing of the edit.
Talk through your brief
Too many corporate videos start with production choices and creative direction before the purpose is clear. But when the job of the video is defined early, everything becomes easier: the message sharpens, stakeholders align faster, and the final film actually lands with its intended audience.
At MHF Creative, we start with purpose. Because purpose dictates design.
Most corporate video fails when the purpose is vague. Our approach is simple: define the job early, then design the video around it.
Explain — make it understood
Build trust — reduce perceived risk
Storytell — make it matter
Demonstrate — show proof
Activate — prompt action
Same organisation. Same brand. Different jobs. Different designs.
When the purpose is clear, the creative decisions become obvious.
Plan your corporate video
Once the purpose is clear, it informs every creative and production decision, including:
how we extract and shape the message
what we show vs what we say
tone, structure, and delivery
location, framing, and environment
lighting, music, and overall energy
pacing, transitions, and editing rhythm
This is what turns “a corporate video” into a video that actually works.
Explainer Video
Explainer videos are designed to make complex information clear, so the viewer understands what something is, how it works, or what it means.
The goal isn’t persuasion or performance, it’s understanding.
Storytelling Video
Storytelling videos help audiences care by showing real context, change, and perspective.
Storytelling works by introducing a hero the audience relates to, so the message lands through recognition, not explanation.
Build Trust Video
Build Trust videos are designed to reduce uncertainty and signal credibility.
They focus on calm, specific communication and real-world proof, so audiences feel confident in the people behind the message.
Demonstrate Video
Demonstrate videos are designed to prove capability by showing how something works in practice.
They lead with real examples, visuals, and evidence, so the viewer doesn’t have to take your word for it.
Activate Video
Activate video is designed to make the viewer do something next, apply, sign up, adopt, attend, engage, or change behaviour.
Activate videos work because they remove hesitation.
Corporate video projects usually begin with one of a few clear needs:
You’re refreshing a website and want to replace stock footage with something real
You need to explain a complex offer, service, or change clearly
You want to build trust with clients, candidates, or stakeholders
You have a story worth telling, but don’t want it to feel like marketing
You need video that drives action, applications, adoption, sign-ups, or engagement
If any of these sound familiar, we can help you define the purpose, shape the brief, and design the right approach before production begins.
Talk through your brief
We diagnose the purpose of the video by understanding the audience, message, and desired outcome. Most projects fall into one primary design mode: explain, build trust, storytell, demonstrate, or activate.
No. Most clients come with a goal rather than a format. MHF Creative helps define the right approach and recommends the most effective design mode before filming.
Yes, but the most effective videos have one primary purpose. Secondary goals can be supported, but clarity comes from designing around a single main job.
Yes. We support message development, structure, and scripting where needed, ensuring the content is clear, accurate, and aligned before filming begins.
Yes. Many projects include both video and photography to ensure consistency across websites, campaigns, and brand assets, but you do need to mention in the brief if you need photography.
MHF Creative is based in London and works with organisations across the UK and internationally.
MHF Creative designs corporate video around purpose first. We define what the video needs to do before production begins, then design the format, structure, and execution accordingly.
If you’re planning corporate video and want to get the brief right from the start, we can help.
We’ll clarify what the video needs to do, align the message early, and design an approach that fits the audience, so the final film is clear, credible, and effective.
Corporate video works when it has a clear job. In this guide, we break down five core purposes, explain, build trust, storytelling, demonstrate, and activate and how each changes the way video should be made.
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