Showcasing the Heart of Aboyne Lodge School Through Video Marketing
Discover What Makes Aboyne Lodge Primary School a Top Choice for Families in St Albans
Discover What Makes Aboyne Lodge Primary School a Top Choice for Families in St Albans
Watch The Aboyne Lodge Primary School Promotional Video.
Aboyne Lodge School, located in the vibrant city of St Albans, is more than just a place for children to learn—it’s a community where families come together, and children thrive. With increasing competition among primary schools and declining birth rates, the school wanted to create a compelling video to communicate their unique values and showcase why Aboyne Lodge is a standout choice for parents of reception-aged children.
Our mission was to tell their story with an emotive, authentic, and honest video that highlights their unique village-school feel, community-driven ethos, and the well-rounded experiences they offer every child.
1. Understanding Aboyne Lodge’s Unique Value Proposition
Aboyne Lodge School combines the warmth and charm of a village school with the opportunities and resources of a city location. The school’s emphasis on community ensures that children don’t just feel like students—they feel like they belong to something bigger. Parents are actively involved, making families an integral part of the school’s culture.
2. A Parent-Focused Message
With this video, we aimed to connect directly with parents of young children preparing for reception. Through heartfelt interviews with the headmaster, teachers, parents, and pupils, we provided a well-rounded perspective of what makes Aboyne Lodge special. Hearing why current parents chose Aboyne Lodge and what they love about it helps prospective families see themselves as part of the school’s community.
