How Video Production Can Drive Gender Equality Year-Round

8th March 2024

In today's socially conscious world, businesses are expected to be allies in the ongoing fight for gender equality. While International Women's Day serves as an annual spotlight, true progress requires a sustained commitment from corporations and individuals alike. As a powerful storytelling medium, video production can be leveraged to amplify diverse voices, champion inclusive narratives, and inspire meaningful change throughout the year. This guide explores actionable strategies for how video production agencies and marketing teams can use video content to drive gender equality as part of their core values and operations.

Spotlight Accomplished Women Leaders in Your Business

Providing visible role models is key to inspiring the next generation of women leaders. Through engaging profile videos, celebrate accomplished women across roles and levels within your organization or industry. Let them share insights into their journeys, challenges overcome, and advice for aspiring leaders. These inspiring stories can motivate employees and demonstrate your company's commitment to championing women in leadership.

Actionable Tips:

  • Identify a diverse range of women from different backgrounds, roles, and career stages to highlight.
  • Use a warm, conversational interview style to create connections with the subject matter.
  • Share profile videos internally and externally to acknowledge these exemplary role models.

Elevate Employee Voices Through Video Storytelling

Every individual has a unique story that shapes their experience in the workplace. By capturing these first-person accounts through video, you humanize your workforce and cultivate an environment where all voices are heard. Share video testimonials from diverse employees across gender, race, age, abilities, and more. Let them describe aspirations, challenges, and how your company's culture and initiatives have impacted their journey.

Actionable Tips:

  • Train employees who are camera-confident to conduct comfortable, casual interviews with peers.
  • Explore different video formats like day-in-the-life vlogs to provide an immersive look at experiences.
  • Use these authentic employee stories in recruitment marketing to showcase your inclusive culture.

Launch Gender Equality Training Video Series

To make meaningful culture shifts, education is vital. Develop a comprehensive gender equality training curriculum delivered through engaging video series. Cover topics like recognising and addressing unconscious biases, inclusive leadership strategies, updates to workplace policies, and more. Dynamic videos are more compelling than traditional presentations.

Actionable Tips:

  • Consult employee resource groups and subject matter experts to ensure accurate, respectful content.
  • Incorporate scenarios, animations, and interactive elements to reinforce key learnings.
  • Require training completion and recommend supplemental videos based on roles and departments.

Share Powerful Video Messages from Senior Leaders

Video messages from executives and senior leadership carry significant influence in shaping company culture. Use this powerful channel to vocalise your organisation's stance, commitments and expectations around workplace gender equality and inclusion. Hearing these sentiments from top leaders reinforces accountability.

Actionable Tips:

  • Have leadership record candid messages describing their personal motivations and convictions on the topic.
  • Couple video messages with concrete goals, policy updates and new initiatives being implemented.
  • Encourage leaders to share these videos internally, on social media, and external channels regularly.

Showcase Women's Impact Across Your Operations

Highlight the invaluable contributions women make throughout your company's operations and business lines. By sharing behind-the-scenes video stories of women pioneers, innovators and trailblazers across departments, you demonstrate their central role in your organisation's success while inspiring viewers.

Actionable Tips:

  • Identify a diverse array of video-worthy subjects across locations, teams and levels.
  • Take viewers through compelling "day in the life" stories showcasing these women's expertise and impact.
  • Use these profile videos for employer branding, recruitment marketing and external communications.


Promoting workplace gender equality is an ongoing mission, not a yearly campaign. By weaving educational, inspirational and visibility-driving videos into your organisation's culture initiatives year-round, you reinforce accountability and institutionalise positive change. Video content humanises your efforts, amplifies underrepresented voices, and empowers everyone to lean into building a more equitable environment.

About the Author

Ciara Haley is the Managing Partner at MHF Creative, with a marketing and management degree and extensive experience at Burberry, H&M, Estée Lauder, and GHD. Her background has given her a deep understanding of corporate culture and how to work effectively across different teams to solve business challenges. Since 2020, Ciara has focused on using video content to help brands and people find creative solutions to their problems, combining her industry knowledge and passion for impactful storytelling.

Connect with Ciara on LinkedIn to learn more about her work and insights:

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