The Importance of Creating An Animation Storyboard

20th April 2023

Animation storyboarding is a critical tool for marketing managers who want to create engaging and effective marketing campaigns. Storyboarding allows marketers to visualize their ideas and communicate them to their teams, making the process of creating and executing a campaign much more efficient. In this article, we will discuss the importance of animation storyboarding for marketing managers and provide tips for creating successful campaigns using animation.


Explanation of what animation storyboarding is

Animation storyboarding is a crucial pre-production process in animation that involves creating a detailed plan for an animation project. It is the process of visually mapping out a story, scene by scene, shot by shot, through a series of rough sketches or storyboards.

The storyboards are used to organize and visualize the storyline, layout, composition, and camera angles, which are critical for animators to execute the project successfully. The storyboards provide a foundation for animators to follow, ensuring that they don't waste time on elements that don't contribute to the story's overall narrative.

The process of animation storyboarding helps to identify any potential issues and inconsistencies in the story and allows for changes to be made before production begins. With a storyboard, the animation team can visualize the entire project before committing significant time and resources to the actual animation production process.

The importance of animation storyboarding in marketing

Animation storyboarding is an essential element in the marketing industry because it helps marketing managers to create engaging and compelling marketing campaigns. It is a process that allows marketers to visualize their ideas and effectively communicate them to their team, including animators and other stakeholders.

Storyboarding helps to ensure that everyone involved in the project is on the same page before the actual production begins. This helps to save time, money, and resources by avoiding any potential issues or misunderstandings that could arise during the production process. With a clear plan in place, animation teams can focus on bringing the story to life without worrying about whether or not they are capturing the intended message.

Moreover, animation storyboarding can help to identify potential issues or flaws in the story or animation early on, allowing for changes to be made before it's too late. This process helps to ensure that the final product is of high quality, meets the intended message and achieves the desired marketing goals.

Understanding Your Message

Identifying your marketing message

To create a successful animation marketing campaign, it's crucial to first understand and identify your message. Defining your message involves determining what you want to communicate to your audience and what sets your brand apart from others. By defining your message, you can ensure that your animation aligns with your brand's message and values, which is essential for effective marketing.

The process of identifying your marketing message begins with understanding your target audience. You need to know who you are trying to reach, what their needs, wants, and pain points are, and what motivates them. Once you have a clear understanding of your audience, you can craft a message that resonates with them and addresses their specific needs.

It's important to remember that your marketing message should be unique and memorable. Your message should stand out from your competitors and clearly communicate the value of your brand. This is where a creative and compelling animation can make a significant impact. By using animation, you can effectively communicate your message in an engaging and memorable way, increasing the likelihood of your message being remembered by your audience.

Translating your message to a visual storyboard

Translating your message to a visual storyboard requires careful planning and attention to detail. It's important to consider the pacing and flow of your animation and ensure that it effectively communicates your message to your audience. Your visual storyboard should include sketches of key frames, as well as notes on camera angles, movements, and timing.

Storyboarding also allows you to identify any potential issues with the story or animation early on, before production begins. This can save you time and money in the long run and ensure that your animation is as effective as possible in delivering your message.

Additionally, it's important to keep your target audience in mind when creating your visual storyboard. Consider their preferences, interests, and behaviors, and tailor your storyboard to appeal to them. By creating an animation that resonates with your audience, you can increase engagement and drive better results for your marketing campaign.

Using storytelling to convey your message

When creating your animation storyboard, there are several ways to use storytelling to effectively convey your message.

First, consider the plot of your story. What is the conflict, and how is it resolved? This will help you create a clear and compelling narrative that your audience can follow.

Next, think about the characters in your story. Who are they, and what are their motivations? By creating well-developed characters, you can make your animation more engaging and relatable to your audience.

Another important aspect of storytelling in animation is the use of visual cues. By using color, lighting, and other visual elements, you can create a mood and tone that reinforces the message you are trying to convey.

Finally, consider the pacing and structure of your story. How can you use timing and rhythm to build suspense or create a sense of urgency? By carefully structuring your story, you can keep your audience engaged and interested in your message.

Creating a Storyboard

The elements of a storyboard

A storyboard is a visual representation of an animation project that consists of a series of frames or panels. Each frame contains a sketch or illustration of the key elements of the story, including characters, backgrounds, and other visual elements. These elements are arranged in a sequence that reflects the narrative flow of the story.

In addition to the visual elements, a storyboard also includes notes on camera angles, movements, and timing. Camera angles describe the position of the camera in relation to the action, while movements describe how the camera moves during the shot. Timing refers to the duration of each shot and how it relates to the overall pace of the story.

Storyboarding is a critical step in the animation production process as it helps to ensure that the story is effectively communicated to the audience and that any issues or inconsistencies are identified and addressed before production begins.

Techniques for developing a storyboard

Developing a storyboard requires careful planning and execution to ensure the final animation effectively communicates the intended message. One technique for creating a storyboard is to start with a written script or outline of the story, breaking it down into individual shots and scenes. From there, artists can use a variety of methods to visualize the story, such as sketching out key frames on a whiteboard or digital drawing tablet, or using specialized storyboard software like Storyboarder or FrameForge. The use of storyboarding software can offer advantages such as the ability to quickly make changes and collaborate with a team. Additionally, incorporating references such as photos, videos, and other visual materials can aid in accurately depicting the desired look and feel of the animation. Another useful technique is to include detailed notes on camera angles, movements, and timing to ensure the final animation accurately represents the intended vision. Ultimately, the key to creating an effective storyboard is to carefully consider every aspect of the story, from character design to scene transitions, and to constantly refine and iterate the storyboard until it accurately and effectively communicates the intended message.

Role of Marketing Manager in Storyboarding Process

Vision and Marketing Goals.

As a marketing manager, your involvement in the storyboarding process is crucial to ensure that the animation project aligns with your company's marketing goals and objectives. You should begin by providing a clear and concise brief to the animation team, including information about your target audience, brand voice, and messaging. This will help the animation team understand the tone and style of the animation they need to create.

Once the animation team has a clear understanding of your vision, you should collaborate with them to develop a storyboard. During this process, you will provide feedback and make suggestions to ensure that the storyboard aligns with your marketing goals. You will also need to review and approve the storyboard to ensure that it meets your expectations.

As the project progresses, you should maintain regular communication with the animation team to provide feedback and monitor progress. This will help you identify any potential issues early on and make adjustments as necessary to ensure that the animation project meets your marketing goals and objectives.

Understand your budget 

When creating a storyboard for an animation project, it's important to consider the budget and how it will determine the overall look and feel of the storyboard. The budget will impact decisions regarding the use of stock vector illustrations versus bespoke illustrations.

Stock vector illustrations are pre-designed graphics that can be licensed for use in a project. They are often more cost-effective than bespoke illustrations since they can be purchased and used without additional design work. However, they may not be as unique as bespoke illustrations and may not perfectly align with the vision for the project.

On the other hand, bespoke illustrations are custom-made graphics that are specifically designed for a project. They are often more expensive than stock vector illustrations but can provide a more tailored look and feel to the storyboard. Bespoke illustrations are ideal when a company has a specific style or brand identity that needs to be reflected in the animation.

Marketing managers should work closely with the animation team to determine the best approach for the storyboard and the use of illustrations. They should consider the available budget and the goals of the animation project to determine the most effective use of resources. Ultimately, the storyboard should align with the overall marketing strategy and effectively convey the intended message to the target audience.

Communicating with Animators

When communicating with animators, it's important to establish clear expectations and goals for the project. This includes providing a detailed brief outlining the key elements of the story, the target audience, and the overall marketing objectives. Additionally, providing visual references or mood boards can help the animation team to understand the desired look and feel of the animation. Regular check-ins and feedback sessions are also crucial to ensure that the animation is on track and aligned with your marketing goals. Clear communication and collaboration with the animation team can help to ensure a successful animation project that effectively communicates your brand message.

Storyboard Changes

When working on an animation project, it's important to remember that changes to the storyboard may be necessary. As a marketing manager, it's your responsibility to ensure that the storyboard aligns with your marketing goals and that it accurately reflects your brand's message.

One key factor to consider when making changes to the storyboard is the script. It's crucial to ensure that the script makes sense with the visuals and that any changes to the storyboard are in line with the script. This will help to maintain consistency throughout the project and ensure that the final product is cohesive and effective.

In addition, it's important to communicate any changes to the animation team and ensure that everyone is on the same page. This will help to avoid any confusion or misunderstandings and ensure that the project stays on track.

Ultimately, making changes to the storyboard is a normal and necessary part of the animation process. By staying open to feedback and being willing to make adjustments as needed, you can ensure that the final product is of the highest quality and effectively communicates your marketing message.

Storyboard Sign Off

Signing off on an animation storyboard is a critical step in the animation process. As a marketing manager, it's essential to ensure that the final storyboard accurately reflects your marketing goals and aligns with your brand's voice and tone. Before signing off on the storyboard, review it thoroughly, paying attention to the quality of the illustrations, consistency of the characters and backgrounds, and the overall flow of the story. It's also important to consider any feedback from stakeholders and ensure that all revisions have been incorporated. Once you're satisfied with the storyboard, sign off on it, and communicate any necessary changes to the animation team before proceeding to the next stage of the animation process.


In summary, animation storyboarding has become an indispensable tool for marketing managers in creating engaging and effective marketing campaigns. By following a structured approach that involves understanding your marketing message, creating a storyboard, working closely with animation teams, and measuring the success of your campaigns, you can maximize the impact of your marketing efforts and ultimately achieve a higher ROI. As animation continues to prove its worth in marketing, it's critical for marketing managers to stay abreast of the latest trends and incorporate animation into their marketing strategies to stay ahead of the curve.