We create story-led explainer animation for SaaS, finance and B2B brands that need to communicate what they do, how it works and why it matters — with more clarity, confidence and impact.
When what you do is complex, technical or difficult to explain, explainer animation is one of the clearest ways to communicate it. MHF Creative is a London-based explainer animation studio with over thirteen years of experience creating story-led videos for SaaS, finance, fintech and professional services brands that need to turn complexity into clarity.
We build explainer videos around commercial outcomes, content that sharpens your message, supports marketing and sales, and helps audiences understand what you do faster across every platform.
A 2D animated explainer is the right format when one or more of these sounds familiar.
SaaS platforms, financial products, complex services, if your sales team spends the first ten minutes of every call explaining what you do, animation solves this.
Abstract concepts, internal workflows, products that live inside software animation gives you complete control over what the viewer sees.
Homepage, sales deck, onboarding, LinkedIn, one explainer works across all of them, keeping your message consistent at every touchpoint.
Animation localises with a voiceover swap, not a reshoot. One video can serve your entire global team.
If you need a clearer way to explain your product, service or proposition, we’ll help you shape an explainer video that actually lands with your audience.
Character-led explainer animation designed to simplify a Slack integration and help business travel users understand the value quickly.
Bright, story-led explainer animation created to show the app experience in a clear and intuitive way.
Platform explainer animation built to make a complex digital experience feel clearer, more engaging and easier to follow.
Product explainer animation built to communicate technical information clearly and visually.
MHF Creative has been producing explainer videos for SaaS, finance, fintech and professional services brands from London since 2013, building a reputation for clarity, structure and a process that keeps every stakeholder aligned.
Most teams are too close to their product or service to explain it clearly. We help shape the message first, so the final explainer is built on real clarity, not just nice visuals.
A good explainer video is not just well animated. It needs the right story, structure and emphasis. We work through the message properly before production begins.
Our explainers are designed to support real commercial goals — whether that is helping sales teams, improving onboarding, increasing understanding or making a launch land more clearly.
Explainer projects often involve multiple stakeholders and opinions. We guide you through each stage clearly, so feedback stays focused and the project moves forward without unnecessary friction.
Let’s talk through what you need to explain, who it needs to land with and how an explainer video can help you communicate it with more clarity and confidence.
Every explainer project moves through clear stages, from message and script through to storyboard, voiceover and animation, so the final video is built on agreement rather than assumptions.
We define the audience, objective, key message and what the video actually needs to explain. This is also where we establish whether you already have the brand assets we need, or whether they need to be created as part of the project.
We turn complexity into a clear narrative, then map that narrative visually so every stakeholder can see how the explainer will flow before production begins. Both script and storyboard are signed off together.
If you already have strong visual assets, we work from them. If not, we create the design system needed for the video. At the same time, we source and manage voiceover so tone, pacing and visuals develop together.
We animate against the approved script, storyboard and design direction, then deliver the final explainer in the formats agreed at brief, ready for web, sales, social or internal use.
Why sign-off matters. A change made during script or storyboard is quick to solve. The same change made once voiceover is recorded and animation is underway is slower and more expensive. Each stage gate protects your timeline, your budget and the quality of the final explainer.
A practical breakdown of timelines, costs, formats and decision points — built to help you plan properly before you commit.
Read the guideMost explainer video projects run between four and eight weeks from confirmed brief to final delivery. Discovery, script and storyboard usually take one to two weeks. Design, voiceover and animation then follow, with review and delivery at the end. If extra formats, localisation or asset creation are needed, timings can extend slightly.
No. Some clients come to us with a full brand system, existing illustrations or product visuals. Others need the explainer style created from scratch. We scope that upfront, so it is clear whether we are animating existing assets or building the visual language as part of the project.
Yes. We can handle the full process, including scriptwriting, storyboard development, voiceover sourcing and music. We either work with your existing messaging team or shape the story with you from the ground up, depending on how much support you need.
Most clients use their explainer video across multiple touchpoints, including the homepage, landing pages, sales decks, onboarding flows, internal communications and social channels. We can also deliver cut-downs or alternate formats if you need the video to work across more than one platform.
Explainer video costs vary depending on length, complexity, number of scenes, whether design assets already exist and how many formats or versions are needed. Simpler projects sit at the lower end, while more bespoke films with full design development, multiple outputs or localisation sit higher. We scope pricing based on what the video actually needs to do.
We're a London-based animation agency with thirteen years of B2B experience. If you have an animation brief, half-formed or fully scoped, book a discovery call and we'll help you shape the right approach before anything gets made.