Recruitment videos that show your inclusive nature. Create impactful visual content that promotes equality and representation, fostering a more inclusive and equitable society through storytelling and messaging.
Brief Us
The business case for a diverse and inclusive workforce is more important than ever and candidates want to work equitable a fair employers. Therefore it makes sense that one of the best ways to show that you welcome and celebrate diverse and inclusive practices is by empowering the voices of your employees sharing their inspiring stories of how they have experienced your culture and blazed a trail in their work.
At MHF, we specialise in bringing the human touch to corporate video services. Our approach focuses on capturing authentic stories from employees of various backgrounds, emphasising the inclusive culture that drives innovation and success within your organisation. Through our lens, diversity is not just about representation; it's about celebrating the richness of voices and perspectives that make your workplace thrive.
We believe that a commitment to diversity and inclusion is not only the right thing to do but also makes for more engaging and impactful recruitment videos that attract individuals who see themselves as integral contributors to your organisation's future.
As your video production company we can travel to your business locations and film your people sharing their stories and experiences of what it is like working for you. Its no longer enough to tell people your an inclusive employer you need to show it.
There are many ways you can use recruitment video production to promote and celebrate your inclusive culture. The first step is to consider what problem are you first seeking to solve by making a diversity and inclusion video and what do you want your target audience to think, feel and do after watching your video. This should help you with the overall directive that you want your D&I video to take. See below some ways in which you can focus your story.
Social Impact Recruitment Video
In this video we meet Brad a member of Grays Inn talking about the work he is within Grays Inn to build public speaking and debate across school and HMS prison.
Share Your Inclusive Recruitment Process
Candidates may have preconceived misconceptions about your company or the type of people who work in it. Share the stories of your employees and their experiecne of the recruitment process.
Raise Awareness Of Your Inclusive Culture.
In this video we meet Alana a barrister from Northern Ireland who is helping to raise awareness of the bar through her podcast - Raising The Bar - hones in on the stories of the range of voices across Grays Inn.
Key elements may include personal narratives from employees, testimonials that highlight the organisation's commitment to diversity, visuals of diverse teams collaborating, and statistics showcasing a diverse workforce.
To ensure cultural sensitivity, it's essential to involve diverse voices in the creative process, engage in cultural competency training, and seek feedback from employees and stakeholders from various backgrounds.
These videos can positively impact recruitment by attracting candidates who align with the organisation's values, reducing bias in the selection process, and improving retention rates as employees feel valued and included.
Yes, these videos can and should be tailored to resonate with specific target audiences, whether they are candidates from underrepresented groups, clients, or other stakeholders.
Diversity and inclusion videos can be shared on the organisation's website, social media platforms, job posting websites, and during recruitment events to reach a wide and diverse audience.
Effectiveness can be measured through metrics like the number of diverse applicants, candidate feedback, retention rates, and diversity-related awards or recognitions received by the organisation.
Effective communication involves featuring diverse employees, sharing their authentic experiences, and emphasising the organisation's commitment to inclusivity through storytelling, testimonials, and cultural representation.
Budget considerations include pre-production planning, filming, editing, marketing, and distribution costs. The investment should align with the organisation's recruitment goals and long-term diversity and inclusion strategy.
It's advisable to update these videos periodically to reflect the evolving diversity and inclusion initiatives within the organisation and to keep the content fresh and relevant to prospective candidates.
