Employer Branding Video Production Campaign | Cass Art

The Client's Challenge

Cass Art were keen to produce video content to show off their brand, employer brand and events such as the BP Portrait Artist of the Year but had previously worked with video in the past but were unhappy with the quality of the video content so were looking to build a partnership with a video production team that could produce work of high quality and in line with their brand look and feel.

Cass Art Brand Story Video

The narrative is centered around the Cass Art mission as a company run by creatives for creatives.

Our Approach

Worked in partnership with the marketing team to understand their goals, values and culture
Create an overarching hero video that showcases the Cass Art mission, values and what sets it apart in its market.
Create an employer brand video showcasing the Festival of Art where 200 employees exhibit their art at the Oxo Tower
A social media influencer video showcasing the Cass Art partnership with Doodle Man
Video content showcasing the BP Artist of the year panel discussions in the Islington Cass Art Store

Employer Branding Video Content

Cass Art is a unique place to work, where our mission underpins our company ethos and to show this in action we filmed this video showcasing the Cass Art Festival which is specifically set up to showcase the work of their employees and students and to fulfil their mission of 'Filling this Town With Artists'.

Employer Branding Video -Hoxton Art Show

Shot on location in East London this exhibition 'Visions' showcases 150 works of art from 150 Cass Art employees. The video features the exhibitors discussing their art as well as why they work at Cass Art and what they most enjoy about their role and being a part of the Cass Art mission.

Influencer Partnership Video

This video was made to raise awareness across social media of the "pick up a pen and draw" campaign to inspire everyone during "Doodle Day" to get involved and start creating their own Doodle. It features Sam Cox AKA The Doodle Man talking about his passion for doodling.