Corporate Video Production Insights and Guides
Nervous contributors. Forgotten key messages. Executives reading scripts they do not believe in. Most corporate video shoot days fail not because of the crew or the kit, but because the people on screen were not properly prepared. This guide covers the five stages every marketing manager needs to work through before the cameras roll.
MHF Creative's Story-First Framework is a four-stage approach to employer brand video production built around real organisational problems, real people and real stories. Learn the framework, avoid the five most common mistakes, and download the free PDF guide.
Choosing a corporate video production agency in London is one of the more consequential decisions a marketing or communications leader will make. This guide explains what actually separates a strategic production partner from one that simply turns up with cameras and the eight things you need to look for before you sign a brief.
Most executive video projects start in the wrong place, with the camera rather than the message. This guide covers how to plan an executive thought leadership video properly, from defining the CEO's point of view through to distribution across LinkedIn, internal comms and investor channels.
A strategic guide to recruitment video strategy, from EVP films to role videos and campaign rollout, designed to improve application quality and strengthen employer brand clarity.
Corporate video works when it has a clear job. In this guide, we break down five core purposes, explain, build trust, storytelling, demonstrate, and activate and how each changes the way video should be made.
In the fast-paced world of corporate video production, one role holds everything together but rarely gets the spotlight. This blog dives into the critical (and often overlooked) role of the Producer. More than a project manager, the Producer is the strategic brain of every successful corporate video production agency translating business goals into creative direction, aligning teams, and ensuring every frame delivers value. If you're investing in video content, this is the role you can't afford to ignore.
Why Your Corporate Video Shouldn’t Be a One-Time Outfit … You wouldn’t spend £500 on a tailored suit to wear it once. It’s not just about the cost, it’s about the value. When you invest in…
A guide for those committed to wasting time, money, and everyone’s will to live)
Most brand films try to impress. The good ones make you feel. Ours start with a nervous pause and a bit of truth — apparently that works. Cheers to DesignRush for the nod.
When it comes to corporate video production, the most powerful stories often come from everyday people—not actors or media-trained spokespeople, but real employees, customers, or community voices.
In a world flooded with AI-generated content, the brands that stand out are the ones telling real, human stories. AI might be efficient, but it can’t create emotion—and emotion is what makes people care. This blog explores why marketing teams need a video production agency that leads with creativity, not code.
Discover how to create a recruitment video that connects with the right candidates. From real employee stories to smart distribution, here’s how it’s done.
Planning a video project? Don’t hit record without a solid brief. In this post, our London-based video production agency shares a free downloadable video production brief template and walks you through exactly what to include — from goals and messaging to audience, budget, and deliverables. Set your project up for success with strategy-led content that works across every channel.
In a world of AI and endless content, your personal brand is your only real competitive edge. This blog explores why showing up with clarity on LinkedIn matters — and how to shape a brand that opens doors, builds trust, and sets you apart.
This blog breaks down the difference between brand and performance video—and shows how to plan one shoot that does both: connects emotionally and drives results.
Not every video needs a big crew. But every video needs the right crew.
In this blog, we break down what to expect from a professional video production company—and when a larger crew actually adds value. Whether you’re filming a simple internal interview or a multi-location brand campaign, the secret to great content isn’t throwing more people at the problem. It’s smart, strategic crew planning that matches your goals, message, and budget.
If you're wondering whether your next video needs the full production treatment or just a focused, agile team, this guide will help you decide.
Discover what a corporate video producer really does. From strategy and messaging to managing the full video production process, Ciara Haley of MHF Creative video production agency shares how to create purposeful, high-impact content that delivers lasting value across platforms.
Planning a video for your business? Don’t stop at one polished edit. With the right strategy, one shoot day can deliver a full suite of evergreen content, social media cuts, and ad-ready assets. Learn how to maximise your investment with a smarter approach to corporate video production.
