Many businesses invest heavily in video content, only to use it once and move on. This approach not only wastes valuable resources but also limits the potential reach and impact of their content.
In 2025, an effective video strategy isn’t about producing one-off videos—it’s about creating evergreen media assets that can be repurposed across multiple platforms, keeping brands visible, relevant, and engaging without requiring constant new production.
As a video production agency in London, we work with brands to maximize their content, ensuring that every shoot delivers long-term value. Here are five essential media assets every business should be creating to supplement their social media video strategy this year.
1. The 'About Us' Video: Establishing Your Brand Identity
An About Us video is one of the most versatile pieces of content a business can create. It provides potential customers with insight into your brand story, mission, and values, helping to build trust and differentiate you from competitors.
Why It’s Important:
- It humanises your brand and creates an emotional connection with your audience.
- It serves as a key trust-building tool that can be used across multiple platforms.
Best Uses:
- Homepage of your website
- LinkedIn company page
- Sales presentations and proposals
- Email signatures
2. Personal Branding Videos: Keeping Your Brand Visible
Personal branding video content has become increasingly important for business leaders, entrepreneurs, and industry experts. Short, engaging videos that feature key team members sharing insights or expertise help position them as thought leaders and keep the brand top-of-mind.
Why It’s Important:
- It enhances credibility and authority within your industry.
- It keeps your business and leadership team visible on social media without requiring constant new content creation.
Best Uses:
- LinkedIn and Twitter for professional networking
- Instagram and TikTok for engaging short-form content
- Thought leadership blogs and newsletters
3. A Process Explainer Video: Making Your Offering Clear
Potential customers often hesitate to take action because they don’t fully understand how a business operates or what makes it unique. A process explainer video simplifies this by clearly outlining the steps involved in working with your company.
Why It’s Important:
- It removes uncertainty from the buyer’s journey.
- It can be used to educate both potential and existing clients about your workflow.
Best Uses:
- Website service pages
- Sales decks and proposals
- Customer onboarding emails
- LinkedIn company updates
4. Behind-the-Scenes Footage: Building Trust and Authenticity
Highly polished corporate videos are useful, but audiences are increasingly drawn to real, unscripted, and authentic content. Behind-the-scenes (BTS) footage allows businesses to show the human side of their operations, whether it’s the production process, company culture, or casual moments with the team.
Why It’s Important:
- It builds credibility by offering a transparent look at your company.
- It helps potential customers connect with the people behind the brand.
Best Uses:
- Instagram Reels and Stories
- TikTok behind-the-scenes clips
- Employer branding campaigns
- Recruitment pages
5. A Unique Value Proposition (UVP) Video: Communicating What Sets You Apart
A UVP video explains exactly why someone should choose your business over the competition. This short, punchy video should answer the most important question potential customers have: “What makes your business unique?”
Why It’s Important:
- It clearly defines your value and competitive advantage.
- It can be repurposed across multiple marketing and sales channels.
Best Uses:
- Website homepage
- Paid social media campaigns
- Sales outreach and email marketing
- LinkedIn company page
Why Evergreen Video Content Matters in 2025
A well-planned video shoot should not result in a single-use asset. Instead, businesses should aim to create a content ecosystem where each piece of video content serves multiple purposes.
Key Benefits of Evergreen Video Assets:
- Increases Content Longevity – A single shoot can provide months of marketing material.
- Reduces Repetitive Work – Video content eliminates the need to repeat messaging across sales and marketing efforts.
- Maximises ROI on Video Production – Investing in evergreen content ensures long-term value rather than short-term impact.
At our video production company in Watford, Greater London we specialise in helping brands and businesses create scalable video strategies that provide ongoing value. Instead of treating video content as a one-time investment, businesses should be strategic about repurposing and distributing it effectively.
If you’re looking for a video agency in London to help maximise your video assets, get in touch. We can help you develop a content strategy that works for your business, long after the cameras stop rolling.
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