Embrace Recruitment Video Marketing And Save Budget

So how much does a recruitment video cost?

If you do have an internal video production department internally we would highly recommend hiring a professional video production company to work with you to make creative video content that is in line with your key recruitment priorities and initiatives.

Recruitment video production agencies cost a project depending on the video deliverables the client wants at the end.  This will be dependent on your priorites and business needs.  For instance you may struggle recruiting designers or engineers so creating two videos that focus on these departments and the employees that work within them would be a great way to optimise your recruitment budget and create evergreen videos that work 24/7.

Alternatively, you may want an employer brand video that shares the voices of your employees and leaders sharing what your values mean to them or maybe you just need a simple office video so people can see what it would be like working in your space before they apply. 

Advertise your employer brand videos across all employee touchpoints

So, once you’ve created your recruitment videos its important to remember that these need to be marketed to your ideal candidates.  You need to think about where they hang out.  At this point you need to think of their personas as different departments will likely hang out on different social media platforms – for instance a designer may be more likely to be found on Instagram whereas an engineer is likely to be on Linkedin.  So, you need to make sure your video production company optimise the recruitment videos for these platforms. 

Further to that you can add recruitment videos to Glassdoor, your job descriptions, website and google paid ads.  Just remember to save some of your recruitment video production budget to market the content as it is useless if it just sits and doesnt actively work for you.