The world of talent acquisition in 2022 is a truly competitive one and with more jobs than job seekers available, its more critical than ever for businesses to cast the net wider and find that all important passive talent whilst maintaining a close eye on managing the recruitment budget.
And with the average cost per hire in the UK sitting at £3000 (glassdoor) recruiters need to find more innovative and cost-effective ways to attract candidates into their talent pipeline.
Its time to embrace recruitment video marketing.
With companies now all fighting for the same skill sets and salaries increasing in line with this demand, companies now need to identify other ways in which they can stand out from their competitors and convince high-quality candidates to join their business.
You need to get creative and differentiate your company by raising awareness of your employer brand amongst a passive audience.
One way to do this is through the services of a recruitment agency who can find candidates and promote your employer brand to them directly. This is an effective short term strategy and can definetly win you some great talent however it does not come cheap and is certainly not a sustainable way to raise awareness of your employer brand or vacancies.
A better way is to create evergreen recruitment video content that can sit on your careers website or be shared across social media or on job ads to a targeted audience of passive talent.
Yes there is an initial upfront investment hiring a video production company to make the recruitment videos but once made the videos will be fresh for 3-5 years depending on your organisation.
If you do have an internal video production department internally we would highly recommend hiring a professional video production company to work with you to make creative video content that is in line with your key recruitment priorities and initiatives.
Recruitment video production agencies cost a project depending on the video deliverables the client wants at the end. This will be dependent on your priorites and business needs. For instance you may struggle recruiting designers or engineers so creating two videos that focus on these departments and the employees that work within them would be a great way to optimise your recruitment budget and create evergreen videos that work 24/7.
Alternatively, you may want an employer brand video that shares the voices of your employees and leaders sharing what your values mean to them or maybe you just need a simple office video so people can see what it would be like working in your space before they apply.
The filming day will be one of the most expensive elements of making your recruitment video content. Its therefore important that you maximise that time and shoot as much video content that you possibly can in this day or two if your budget allows.
This means making sure that you work with the video production company to plan out the production schedule and ensure that timings for filming are given to all participants taking part in filming.
Shooting more content is always the key to getting a healthier return on your investment.
So, once you’ve created your recruitment videos its important to remember that these need to be marketed to your ideal candidates. You need to think about where they hang out. At this point you need to think of their personas as different departments will likely hang out on different social media platforms – for instance a designer may be more likely to be found on Instagram whereas an engineer is likely to be on Linkedin. So, you need to make sure your video production company optimise the recruitment videos for these platforms.
Further to that you can add recruitment videos to Glassdoor, your job descriptions, website and google paid ads. Just remember to save some of your recruitment video production budget to market the content as it is useless if it just sits and doesnt actively work for you.