Full-Service Video Production Trends to Embrace for Business Success

1st April 2023

In recent years, full-service video production has become an essential tool for businesses looking to promote their products and services. As technology continues to evolve, the field of video production is constantly changing, and staying up-to-date with the latest trends is crucial for businesses looking to stay ahead of the competition. In this article, we will explore the future of full-service video production, highlighting the trends that businesses need to watch and embrace to achieve success.


Definition of Full-Service Video Production

Full-service video production refers to the entire process of creating a video, from concept to final delivery. This includes pre-production planning, scripting, filming, post-production editing, and final delivery. A full-service video production company can handle all aspects of the production process, allowing businesses to focus on their core operations while leaving the video production to the experts.

Importance of Video Production for Businesses

Video production has become a crucial tool for businesses looking to reach their target audience and increase sales. Videos are highly engaging, capture people's attention quickly, and can help build trust and credibility with potential customers. By showcasing products or services in action, businesses can demonstrate their value and build long-term relationships with their customers.

According to a survey by Wyzowl, 86% of businesses use video as a marketing tool, and 84% of consumers have been convinced to buy a product or service after watching a brand's video. These statistics underline the importance of video production in driving business success.

The Relevance of Staying Up-to-Date with Trends in Full-Service Video Production

The field of full-service video production is constantly evolving, with new technologies and trends emerging all the time. Businesses that fail to keep up with these changes risk falling behind their competitors and missing out on new opportunities. By staying up-to-date with the latest trends, businesses can stay ahead of the curve and create videos that are fresh, engaging, and effective. 

In the following sections, we will discuss some of the key trends that businesses need to watch and embrace to achieve success in full-service video production.

Trends to Watch and Embrace for Business Success

Mobile First Video Production

Mobile-first video is a trend that has been gaining traction in recent years. With the increasing use of smartphones and tablets, mobile devices have become the primary means of accessing online content. This has led to a shift in the way videos are created and consumed, with mobile-first video becoming a critical component of many full-service video production strategies.

One of the key aspects of mobile-first video is its short duration. Unlike traditional videos, which may run for several minutes, mobile-first videos are typically much shorter, usually no more than a minute or two in length. This is because mobile users are often on the go and have limited attention spans. A shorter video is more likely to capture their attention and keep them engaged.

Another critical aspect of mobile-first video is its visual appeal. With mobile devices having smaller screens, it is essential to create videos that are visually appealing and easy to view on a small screen. This means using bold and eye-catching visuals, clear fonts, and simple graphics that are easy to read and understand. The use of subtitles and captions can also be beneficial, as they allow viewers to follow along even if they can't turn on the sound.

Full-service video production companies also need to consider the platform on which the mobile-first video will be viewed. Social media platforms like Facebook and Instagram have different requirements than video hosting platforms like YouTube. Understanding these differences is essential to ensure that the video is optimized for the platform and can be viewed and shared easily.

Overall, the trend of mobile-first video is here to stay, and full-service video production companies need to be ready to embrace it. By creating short, visually appealing videos that are optimised for mobile devices, businesses can reach a broader audience and engage with customers in new and exciting ways.

Short Form Video Production

Short-form videos have become a dominant trend in the world of video production, as more and more people are consuming video content on their mobile devices. These videos are usually less than 60 seconds long, making them perfect for capturing viewers' attention quickly and delivering a concise message.

Social media platforms like TikTok and Instagram have contributed significantly to the rise of short-form videos. Brands are now looking to create short-form videos that will engage their audience and communicate their message effectively.  According to Wyzowl 71% of marketers created social media videos in 2022.  This showcases the growing importance of video content in digital marketing. Social media platforms like TikTok and Instagram have contributed significantly to the rise of short-form videos, and businesses are recognizing the potential of these formats in engaging audiences and driving conversions. However, as the competition for attention on social media platforms increases, it's important for brands to create high-quality and engaging videos that stand out from the crowd and align with their target audience's interests and values.

Full-service video production companies can help businesses create engaging short-form videos that are visually appealing and communicate the intended message in a concise way.

To create a successful short-form video, it is essential to understand the target audience and what type of content they are likely to engage with. The top video production companies can help brands determine the most effective approach to take based on their audience and the message they want to convey. They can provide guidance on the best video format, visuals, music, and editing techniques to use for a particular audience.

Moreover, video production companies can also help businesses optimise their short-form videos for different social media platforms. Different social media platforms have different video specifications, and video production companies can ensure that the videos are optimized for each platform to maximize engagement.

Another crucial aspect of short-form videos is storytelling. Video production companies can help businesses create a compelling narrative that will resonate with their audience and make their message more memorable. They can use different storytelling techniques, such as humor, emotional appeal, or suspense, to create a more engaging video that captures viewers' attention.

In summary, short-form videos have become a crucial tool for businesses looking to reach their target audience effectively. With the help of full-service video production companies, businesses can create visually appealing and concise short-form videos that effectively communicate their message, maximize engagement, and ultimately drive business results.

User Generated Video Content

User-generated content (UGC) is a trend that has been growing in popularity over recent years. With the rise of social media and online communities, more and more businesses are turning to UGC as a way to connect with their audience and build brand awareness.

One of the key benefits of UGC is that it creates a sense of community around a brand. When customers are encouraged to create their own content and share it with others, it fosters a feeling of belonging and involvement. This can lead to increased engagement, as customers become more invested in the brand and feel a sense of ownership.

Full-service video production companies can help businesses create UGC campaigns that encourage customers to create their own videos. These videos can be anything from product reviews to unboxing videos to behind-the-scenes looks at the business. By providing customers with guidelines and incentives, businesses can generate a wealth of content that can be used to promote the brand and engage with the audience.

When creating a UGC campaign, it is essential to have a clear goal in mind. This could be to increase brand awareness, generate leads, or drive sales. The campaign should also have clear guidelines and incentives for participants, as well as a way to measure success.

UGC campaigns can be particularly effective for businesses in niche markets or those with a strong following. By tapping into the passion and enthusiasm of their audience, businesses can create compelling content that resonates with their target market.

Overall, user-generated content is a trend that is here to stay, and full-service video production companies can play a critical role in helping businesses create effective UGC campaigns. By encouraging customers to create their own videos and promoting them on social media and other platforms, businesses can create a sense of community and engagement that can drive growth and success.

Sustainable Video Production

Sustainability has become a significant consideration for businesses seeking to build a positive brand reputation and earn the trust of consumers. With the rise of eco-conscious consumers, it is imperative for businesses to prioritize sustainable practices in their operations. Full-service video production companies can help businesses convey their sustainability efforts and values through compelling video content that resonates with their target audience.

By utilizing sustainable materials and reducing waste and carbon emissions during video production, video production companies can work closely with businesses to ensure sustainability is at the forefront of their video content. According to a study by Nielsen, 81% of consumers feel strongly that companies should help improve the environment. By showcasing their commitment to sustainability, businesses can attract more customers and create a positive brand image that aligns with their target audience's values.

Video content can establish an emotional connection with viewers, making it a powerful tool for communicating sustainable practices and their impact on the environment. With the help of video production companies, businesses can create videos that not only demonstrate their sustainability efforts but also educate and motivate viewers to take action towards a more sustainable future.

Full-service video production companies can also assist businesses in integrating sustainability messaging into their broader video marketing strategy. This could involve creating a series of videos that focus exclusively on sustainable practices, integrating sustainability messaging into brand videos, or showcasing sustainable products and services in product videos.

Ultimately, video production companies can play a crucial role in helping businesses showcase their commitment to sustainability through engaging and informative video content. By demonstrating their dedication to environmental responsibility, businesses can create a positive brand image, cultivate customer loyalty, and appeal to the growing number of eco-conscious consumers.

The Role of Artificial Intelligence

AI has the potential to revolutionize the world of video production and marketing by helping marketing managers analyze video content that works for different personas. By leveraging machine learning algorithms to identify patterns in viewers' behavior and preferences, AI can assist in identifying which types of videos are most effective in engaging specific personas and which elements of the videos are most appealing to them.

To illustrate, AI can analyze data on how different personas respond to various types of videos, such as educational, emotional, or humorous content. It can also identify which elements of the videos, such as colors, music, or visual effects, are most appealing to each persona. This empowers marketing managers to create targeted video content that is optimized for each persona, thereby increasing the probability of engagement and conversion.

Furthermore, AI can help marketing managers personalize the viewing experience for each persona by analyzing viewer data and suggesting relevant content. This enhances engagement and builds brand loyalty by providing a more tailored experience for each viewer.

Various AI tools are available to aid marketing managers in analyzing video content and optimizing it for different personas. For example, Vidyard is a video marketing platform that uses AI-powered analytics to track video performance and optimize it for better engagement. IBM Watson is a suite of AI tools that can analyze visual and audio elements in videos to identify objects, people, and emotions, providing insights on how different personas respond to different types of content. Brightcove and Wistia are other video marketing platforms that use AI-powered analytics to assist businesses in optimizing their video content for different personas.

As AI technology continues to advance, it is expected to play an even more significant role in video production and marketing. Marketers will be able to create more personalized, engaging, and effective video content, ultimately leading to better results and ROI for businesses.

360 Degree Videos

360-degree videos are a popular trend in full-service video production that offers a unique and immersive experience for viewers. With 360-degree videos, viewers can interactively view the video from any angle, providing an engaging and memorable experience. This type of video is perfect for showcasing products or services in a new and innovative way.

According to a study by Google, 360-degree videos have a higher engagement rate and longer watch time compared to traditional videos, making them an effective tool for businesses to capture and maintain their audience's attention. Additionally, 360-degree videos have been found to increase brand awareness and engagement, with viewers more likely to share this type of content on social media.

To create a successful 360-degree video, businesses need to work closely with full-service video production companies to ensure that the video is visually stunning and effectively conveys their message. From pre-production planning to post-production editing, full-service video production companies have the expertise and technology to create a seamless and immersive experience for viewers.

In conclusion, 360-degree videos offer businesses an innovative way to showcase their products and services while engaging their audience. With the help of full-service video production companies, businesses can create high-quality 360-degree videos that leave a lasting impression on their viewers.

Interactive Videos

Interactive videos are a newer form of media that allows the viewer to engage with the content and affect the outcome of the video. This type of video is becoming increasingly popular as it provides a unique and immersive experience for the viewer.

To create an engaging and effective interactive video, businesses can turn to full-service video production companies for their expertise. These companies can use a variety of techniques, such as clickable hotspots, branching narratives, and gamification elements, to create an interactive and personalized experience for the viewer.

Clickable hotspots are areas within the video that the viewer can click on to trigger a specific action, such as displaying additional information or taking the viewer to another part of the video. This can be used to provide more information about a product or service, or to create a more immersive experience for the viewer.

Branching narratives allow the viewer to make choices within the video that affect the outcome of the story. This can be used to create personalized experiences for the viewer, where they can make choices that reflect their own interests or preferences.

Gamification elements can be used to create a more engaging experience for the viewer. This can include challenges or quizzes that the viewer can participate in, with rewards for successful completion.

To create interactive videos, video production companies can use specialized software such as HapYak, Wirewax, or Wistia. These platforms provide tools to create interactive elements within the video and track viewer engagement and interactions.

In addition, full-service video production companies can provide expertise in creating engaging and effective content that is tailored to the specific needs of the business. They can help create a storyboard, write a script, and produce the video, ensuring that it is of the highest quality and optimized for maximum engagement.

Overall, interactive video provides a unique and engaging way to promote a brand and create a memorable experience for the viewer. By working with a full-service video production company, businesses can create high-quality interactive videos that effectively engage their target audience.

Virtual and Augmented Reality Video Production

Virtual and Augmented Reality (VR/AR) is a rapidly growing trend in video production that marketing managers should consider incorporating into their strategies. VR/AR technologies can be used to create immersive experiences that increase user engagement and retention.

VR/AR videos allow users to interact with the content in ways that are not possible with traditional video formats, such as navigating through a virtual environment or manipulating objects in real-time. This higher level of interactivity leads to higher viewer retention rates and increased sharing across social media platforms.

Businesses across various industries have successfully implemented VR/AR into their video production. For example, IKEA created a VR showroom that allows customers to experience their products in a virtual environment before purchasing. IKEA has reported that the VR experience has increased customer engagement and provided a new way for customers to interact with their products. Additionally, the VR showroom has allowed IKEA to showcase their products in a unique and innovative way, which may contribute to increased sales in the long term.

Incorporating VR/AR technology into video production can provide immense benefits, including increased user engagement, higher retention rates, and enhanced brand awareness. As such, marketing managers should consider leveraging VR/AR in their video production strategies to create immersive and engaging experiences for their customers.

How to Implement These Trends for Business Success

Implementing video production trends is crucial for businesses to stay ahead of the competition and achieve success. Here are some actionable tips and insights on how to implement these trends for business success:

  1. Determine Your Goals: Before implementing any video production trend, it's essential to determine your goals. Are you looking to increase brand awareness, improve engagement, or boost conversions? Once you have defined your goals, you can choose the trends that align with your objectives.

  2. Understand Your Audience: To create videos that resonate with your audience, you must understand their preferences and behavior. Analyze your target audience's demographics, psychographics, and online behavior to create video content that speaks to their needs and interests.

  3. Choose the Right Format: Different video formats work better for different goals. For example, short-form videos are great for social media platforms, while interactive videos can be used for lead generation. Choose the format that aligns with your goals and target audience.

  4. Create High-Quality Content: The quality of your video content can impact its success. Ensure your videos are of high quality, including the visual and audio elements. Use professional equipment and software to create videos that are visually appealing and engaging.

  5. Optimize Your Videos for Search: Video SEO is crucial for ensuring your videos rank high in search engine results. Use relevant keywords in your video title, description, and tags. Also, ensure your video content is of high quality, relevant, and engaging to keep viewers engaged.

  6. Promote Your Videos: Promote your videos on social media, email marketing campaigns, and other online platforms to reach a wider audience. Encourage your followers to share your videos and engage with your content.

  7. Measure and Analyze Results: Finally, track your video performance and analyze the results. Use analytics tools to measure engagement, conversions, and other key performance indicators. Based on your findings, adjust your video production strategy to improve results.

By implementing these tips and insights, businesses can effectively embrace video production trends for success. Remember to stay up-to-date with the latest trends in video production to continue engaging your audience and staying ahead of the competition.


In conclusion, full-service video production is a rapidly evolving industry, and staying up-to-date with the latest trends is critical for business success. In this article, we have explored some of the most significant trends in full-service video production, including virtual and augmented reality, live streaming, personalization, interactive videos, and 360-degree videos.

Virtual and augmented reality technologies allow businesses to create immersive and interactive video experiences that enhance user engagement and retention. Live streaming has become increasingly popular, and businesses can leverage this trend to connect with their customers in real-time and build stronger relationships. Personalized videos, created with the help of AI and machine learning, can enhance customer experience and drive sales. Interactive videos and 360-degree videos provide an innovative way for businesses to showcase their products and services.

To stay ahead of the curve, businesses should keep a watchful eye on emerging trends in full-service video production and adopt those that align with their business goals. By embracing these trends, businesses can create engaging, memorable, and high-quality videos that resonate with their target audience.

In the future, we can expect full-service video production to become more accessible and affordable, thanks to advancements in technology. We may see a greater focus on interactive videos that allow customers to customize their video content based on their preferences. We may also see the integration of artificial intelligence and machine learning technologies in video production, leading to the creation of highly personalized and engaging video content.

Overall, the future of full-service video production looks bright, and businesses that embrace these trends are likely to achieve greater success. By understanding the importance of staying up-to-date with the latest trends in full-service video production, businesses can leverage the power of video to enhance their brand, engage with their customers, and drive business growth.

MHF Video Production

At MHF Video Production, we are committed to providing full-service video production solutions that help businesses achieve their goals. Whether it's creating interactive videos, short-form videos, or virtual and augmented reality experiences, we have the expertise and tools to bring your vision to life.

Our team of experienced professionals uses the latest technology and techniques to create high-quality videos that effectively communicate your message and engage your audience. We work closely with our clients to understand their unique needs and develop customised solutions that deliver results.

If you're ready to take your video production to the next level, we invite you to contact us today. Let us help you create compelling video content that drives engagement, builds brand awareness, and helps you achieve your business goals.

About the Author

Matt Haley, the Director of MHF Creative, is a highly experienced professional in the field of video production and advertising with over 10 years of experience. He studied animation at the University of Brighton and has worked across animation studios and creative video production agencies, both in-house and for brands such as Burberry. At Burberry, he worked on campaigns for Burberry Body and the bi-annual fashion shows. He has also worked for Virgin Media and for agencies such as Hot Dog and Mustard, where he worked on campaigns for MTV and National Geographic. Seeing the explosion and need for creative corporate video production, he founded MHF Creative 10 years ago. Matt has directed campaigns for a range of clients including Etsy, Dev ops, Amex, and Egencia, to name a few. With his extensive experience and expertise in the industry, Matt is a reliable authority in the field of video production.