Money loves speed and attention. That’s why every piece of content you create should help you make money quickly and buy back your time.
But here’s what amazes me: So many brands invest time, money, and effort into a video production agency in London, only to walk away with one polished video that sits on their website and collects dust.
No LinkedIn shorts.
No sales toolkit clips.
No behind-the-scenes content.
No repurposed snippets for social media.
That’s a huge missed opportunity.
The Smartest Brands Do It Differently
They milk every second of their shoot. They turn one day of filming into months of content that works harder for their business.
If I had just one day with a video production team, here’s exactly what I’d capture to create the most value:
1. An 'About Us' Video
Your story should sell for you, even when you’re not in the room. This video lives on your website, LinkedIn profile, and sales toolkit to communicate your brand’s mission, values, and why clients should trust you.
2. A Series of Personal Branding Shorts
Quick, sharp videos designed for LinkedIn, Instagram, and TikTok that build authority and connection. These short clips allow you to stay top of mind, engage your audience, and drive inbound leads with minimal effort.
3. An 'Our Process' Video
A clear, structured video that explains how you work, what clients can expect, and why your approach delivers results. Ideal for sales calls, proposals, and nurturing leads, this video speeds up decision-making and shortens sales cycles.
4. Behind-the-Scenes (B-roll)
Because people don’t just buy services—they buy trust, authenticity, and personality. Capturing BTS footage of your team, workspace, and culture makes your brand feel more relatable and human.
5. A Unique Value Proposition (UVP) Video
A short, sharp video that answers: "Why choose you over anyone else?" This is your differentiator, the reason clients should stop scrolling and pay attention to what you offer.
Why This Approach Wins
We live in a global world where your audience can discover you anywhere, anytime.
Video content works while you sleep—selling your offer, explaining your process, and building trust without you lifting a finger.
Your message stays consistent. No more repeating yourself on every call, every email, every pitch—your video says it clearly, confidently, and exactly how you intended.
One shoot = months of content. Instead of creating one-off videos, you walk away with a bank of high-impact, multi-purpose assets that drive engagement, sales, and visibility across all platforms.
Maximise Every Second of Your Video Shoot
IMy advice to any brand thinking of investing in video, don’t let it be a one-and-done project. A well-planned video shoot should provide months of marketing and sales content that keeps your brand top of mind and ahead of the competition.
As a leading video production agency in London, we help brands do just that. Whether you’re a business owner, founder, or marketer, we ensure that one day of filming turns into 20+ assets that drive revenue.
Ready to make video work harder for you? Let’s talk about how to turn one shoot into a content machine.
Share this article
