Tips for Creating Effective Corporate Promotional Videos

21st April 2023

To sell their products and services, businesses have to become great storytellers, and what better way to tell a story than with a corporate promotional video? 

When done correctly, a video can become a great marketing tool and increase customer conversions. At MHF Creative, we can work with you to create a promo video that directly aligns with your brand image and target audience, so contact us today if you would like further information.

What is a corporate promotional video?

On the one hand, a corporate promotional video is a piece of film that showcases and promotes the services and products of a particular company.

However, it can be so much more than this. Audiences want to be engaged and entertained by what they are watching, so while a corporate promotional video can be used to sell something to the consumer, it can also trigger certain emotions in them that create a greater connection to the company behind the film. 

Thankfully, businesses don't need a Hollywood-level production budget to put one of these videos together. With the services of a corporate promotional video agency, such as our team at MHF Creative, they can have a stunning-looking video that can capture the attention of their target audience and give them a competitive advantage. 

What should a promotional video include?

The content of a corporate promotional video will depend on the business in question and the demographic of its target audience. 

But generally speaking, the following should be included in a promotional video. 

  • A short running time: You don't want your video to be over in the blink of an eye but then again, you don't want it to go on forever either! Audience members will lose interest if the video is too long so it's wise to create something that lasts under 3 minutes to guarantee engagement.

  • A strong message: What do you want your video to convey? Think about the message you are trying to promote and tie it into the product or services that you offer. It might be an environmental message that ties into your company's commitment to greener living, for example, or a message that lets your target audience know that you understand their particular needs. 

  • A subtle sales pitch: Some people are turned off by sales videos so it's sometimes wise to use an indirect sales pitch than something that is far more direct. This video from Marks and Spencer is a good example of this. They only make a brief mention of their food products but their intention is clear: if you want to be good at sport, you have to eat well! And who do you turn to when you want to eat healthily? Marks and Spencer, of course. 

  • An emotional trigger: Emotional triggers can influence a customer's purchasing decisions so make sure your video taps into your audience's emotions. This doesn't mean you have to tell them a heart-wrenching sob story to make them buy from your company. But as can be seen with this nostalgic video from Coca-Cola, you can still pack an emotional punch with a hopeful video that pulls at your audience's heartstrings. 

  • A call to action: The video needs to contain a mention of your brand name somewhere - otherwise, it's just a video with pretty pictures - and it needs a call to action (CTA) that encourages your audience to do something. This CTA might be 'buy now' or 'call us to learn more' that pops up right at the end of your video message. If posting your video on social media or YouTube, you should also include a CTA within the accompanying text. 

  • Audience appeal: What demographic are you hoping to appeal to? If your product is for young people but your video contains music and visuals that are better suited to an older audience, then you aren't going to reach the right people (and you are unlikely to make many sales). A video production company can work with you to create something that directly appeals to the emotions and senses of your target demographic, so contact us to learn more. 

How to get the best out of your promotional Video

To get the best out of your video, you should:

  • Ensure it's high quality: If you're making the video in-house, it's important to get the right video and sound equipment before you create your film. You should also make sure you have a script that is of a high standard and interesting to your audience. An unprofessional-looking and sounding video that doesn't engage your demographic is not only a waste of time and money but it could harm your reputation too. So, before you take the plunge, make sure you have everything you need before you start work on the video. If you're in doubt about your own capabilities, get in touch with our team who will do everything for you. 

  • Circulate it as widely as possible: You don't want your video to be seen by only a few people! To make more sales, you want to make sure that as many people as possible are exposed to your promotional film. As such, we recommend that you share it across all of your marketing channels, including email and social media, and if you're attending any events, consider showing it at these as well. 

  • Optimise it for SEO: As a business owner, you will understand the importance of SEO. It's possible to rank your website higher by using the right keywords in your content and it's also possible to give your promo video the attention it deserves on search engines too. You can do this by labelling and tagging your videos with the appropriate keywords and by making your video good enough to maximise audience retention. You can learn more about this subject by checking out this video SEO guide

So, in summary

You can drive more traffic to your website with an effective corporate promotional video and you can encourage more people to become customers too. A professional video production company can create a video that will wow and engage your target audience, so browse our website to learn more about our company and get in touch if you would like to use our services.