SaaS Brand Video Production for Awin

The Brief

Reposition a global affiliate network into a dominant SaaS player

Awin came to us at a turning point: fresh off the acquisition of ShareASale and eyeing rapid growth in the U.S. market, they needed more than brand awareness — they needed a strategic SaaS brand film to shift perception, showcase product capabilities, and position themselves as the industry leader in affiliate software.

Our Approach

Strategic SaaS Video Production with ROI in Mind

To drive market repositioning and platform education in a single asset, we blended:

Pre-Production Animatic To ensure on-set precision, we developed detailed animatics in advance — mapping out every camera angle, lighting setup, and UI animation moment. This allowed us to move with agility on the shoot day while still hitting every creative beat, from software interaction shots to character-driven storytelling.
Live Action Storytelling We cast a persona-aligned actress — a modern, savvy digital marketer — speaking in an authentic American accent. Shot on-location to evoke a stylish, credible U.S. workplace
Full-Stack SaaS Video Crew Director, DOP, gaffer, sound, art dept — our mid-sized commercial crew delivered cinema-grade production value tailored for a B2B audience.
Product-Centric Motion Design We animated Figma screens to show real UX journeys — search, filtering, campaign setup — dynamically interacting with the software. Every click, type, and scroll was designed to feel intuitive and alive.
Creative Rebrand Execution Our design team developed a refreshed visual identity, evolving the brand from "Awin" to Awin AI to reflect its growing intelligence and innovation.

AI-Powered Planning: Our Pre-Production Edge

Before we stepped on set, we used AI tools to create a detailed animatic — visualising each shot, camera move, and transition ahead of time. This allowed us to align with the client, optimise production time, and ensure every visual beat supported the narrative and software demo.

The animatic became our blueprint on set — a scene-by-scene simulation that gave our crew clarity and our client confidence.

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Why it Works

This isn’t just another promo video. It’s a conversion-driven SaaS brand film:

Captures attention within seconds
Positioned Awin as an intelligent SaaS solution in affiliate tech
Educates prospects with real software usage
Builds credibility through clear narrative and visual polish
Supports sales enablement, paid ads, landing pages, event and social media