Awin publisher video

A Product Marketing Video Designed for the US Creator Economy

When global affiliate platform Awin expanded into the US following its ShareASale acquisition, they needed a product marketing video that would capture attention fast. The brief: speak directly to American publishers and influencers, demonstrate platform benefits in real-world use, and build instant familiarity with the Awin brand.

As a full-service video production agency, MHF Creative partnered with Awin to deliver an end-to-end solution from early creative development through to scripting, casting, location scouting, live-action filming, motion design overlays, editing and sound. The final result is a scroll-stopping brand video tailored to mobile-first platforms and short attention spans, built to drive top-of-funnel awareness and anchor Awin’s US launch campaign.

Why This Video Worked

Tailored to the creator/influencer persona
Clear demonstration of product benefits via real-world use
Social-first: 16:9 + vertical cut-downs for multi-platform reach
End-to-end delivery from creative concept to post-production
Combines live action with subtle app demo animations for clarity

Behind-the-scenes photo of a video shoot in a yoga studio. A female actor in activewear sits on a yoga mat holding a drink, while a camera operator shows her the camera screen. Filming equipment and props like mats, lights, and yoga blocks are visible.

Video Production Services Provided

Campaign & content strategy
Creative concept development
Scripting & storyboarding
Casting + location scouting
Live-action shoot (1-day)
Animation & motion overlays
Editing, colour, sound design
Music supervision + licensing
Social First Videos

Looking for a Video Production Agency to Help Launch Your Product?

We help product marketers bring clarity to complex platforms through human-centred, story-driven video content. Whether you need a brand video, an explainer, or a product launch campaign, we deliver high-impact creative that resonates fast.

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Behind-the-scenes view of a professional video production set with crew, cameras, and lighting equipment in action.

Behind the scenes of a product video shoot by a creative video production agency

What does it look like when a product story becomes a standout video?

This shoot shows how we turn everyday tools, platforms, and services into dynamic visual stories.

Our process blends studio precision with creative flair:

Lighting, framing, and set design ensure the product feels real and aspirational
Live action direction captures the right expressions, gestures, and interactions
On-set monitoring allows real-time feedback from clients and creatives
Motion design planning happens alongside shooting so animations fit seamlessly later

Whether we’re showcasing a platform’s mobile UX or spotlighting a physical product, we design every frame to serve your message clearly, beautifully, and with intent.

Book a Discovery Call

Plan Your Product Video

You’ve got a great product. Now let’s help people understand it, quickly, clearly, and in a way that actually lands.
Drop a few details below and we’ll take it from there.