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SaaS Product Launch Video Case Study

Unily Futures SaaS Product Launch Video

We created a 60-second animated launch film for Unily Futures, turning an ambitious AI-native employee experience proposition into a clear, high-energy story for its Nashville launch and wider campaign, from initial brief to final delivery in just 10 days.

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The Brief

Turning an ambitious AI launch into something instantly clear.

Unily needed to introduce Futures with a launch film that could communicate a significant new product vision in just 60 seconds.

The challenge was to take an AI-native employee experience proposition with multiple ideas, capabilities and benefits and distil it into one focused story. It had to feel easy to understand without making the technology feel smaller or less ambitious.

With the Nashville launch approaching, the film also needed the pace, energy and visual confidence to work on a big screen while remaining useful across the wider campaign. We combined concise storytelling with animation and motion design to turn the proposition into a launch story that felt immediate, distinctive and easy to follow.

Communication
AI-native employee experience product launch
Production
60-second animated product launch film
Delivery
From initial brief to final film in 10 days

The Launch Film

60 seconds to make the future feel immediate.

The final film turned Unily Futures into a fast-moving, visually confident product story built for launch.

Rather than trying to explain every feature, we focused the narrative around the bigger shift Unily was introducing: an AI-native approach to employee experience that could feel intelligent, intuitive and genuinely different.

Kinetic typography, interface-inspired animation and tightly controlled pacing gave the film enough energy for the Nashville launch screen while keeping the central proposition easy to understand in just 60 seconds.

01

Clarity at speed

A complex AI proposition was distilled into one focused narrative that could be understood quickly without reducing the ambition behind the product.

02

Launch energy

Kinetic typography, motion graphics and interface-inspired animation created the pace and visual confidence needed for a large-scale live product launch.

03

Built for rollout

The film was designed to work beyond the Nashville event, giving Unily a polished launch asset that could continue across campaign and social channels.

Our Approach

Ten days from brief to launch-ready delivery.

With just 10 days from initial brief to final delivery, every stage of production had to move quickly without compromising the quality of the launch film.

We built the project around fast decisions and clear production checkpoints. Script development and licensed music sourcing happened early, giving us a strong narrative and rhythmic foundation before we moved into visual production.

An animatic allowed us to prove the pacing, structure and key transitions before committing to full animation production . From there, we developed the motion, sound design and final masters, delivering both a large-format version for the Nashville event and standard formats for wider digital use.

Find the story and the rhythm

We shaped Unily’s AI-native proposition into a focused 60-second script while sourcing and licensing music early, giving the film its narrative structure and energy from the outset.

Prove it before animating it

A full animatic established timing, sequencing and transitions before final animation began, allowing the creative direction to be reviewed quickly without wasting production time.

Build motion and sound together

Animation and sound design were developed as one experience, using movement, music, transitions and audio detail to give the film the pace and scale required for a live launch.

Deliver for every screen

Final mastering included a large-format version for the Nashville event alongside standard digital outputs, ensuring the same film could move directly from the launch stage into the wider campaign.

The Visual Language

Making the product vision feel tangible in motion.

The film needed to make Unily Futures feel intelligent, progressive and product-led without overwhelming the audience with software detail.

We developed a visual language around interface-inspired animation, kinetic typography and fluid transitions, giving the product story enough structure to feel tangible while keeping the overall film fast and visually engaging.

Product cues and UI behaviours were treated as part of the storytelling rather than simply placed on screen. Through animation and motion design , each sequence could communicate an idea quickly while maintaining the energy required for the Nashville launch environment.

Still frame from the Unily Futures animated product launch film
01 Product-led animation gave the Unily Futures story a clear visual centre.
Still frame from the Unily Futures launch animation
02 Interface cues and typography were built to communicate quickly within the 60-second narrative.
Still frame showing motion design from the Unily Futures product launch film
03 Motion, scale and composition gave the launch film the confidence required for a large event screen.

Product Story

Making the proposition tangible

Interface-inspired motion gave audiences something concrete to connect with while the film communicated the wider AI-native product vision.

Motion Design

Information with momentum

Typography, UI cues and transitions were choreographed around the music and script so information could arrive quickly without feeling crowded.

Launch Scale

Designed to hold the screen

Strong composition, clear hierarchy and controlled movement helped the creative retain its impact when delivered for the large-format Nashville event environment.

Campaign Value

More than an event film. A launch asset built to travel.

The value of the film was not limited to the moment it appeared on the Nashville launch screen.

By distilling the Unily Futures proposition into one focused 60-second story, the production gave Unily a clear visual expression of the product launch that could work at the scale and pace of a live event without becoming overloaded with product detail.

We also planned the final delivery around what happened after the event. Alongside the large-format launch master, we supplied standard digital sizing so the same core creative could continue to support the wider rollout. It reflects the way we approach animation production : build one strong creative idea, then make sure it works across the places the campaign needs it.

Launch

Built for the big moment

The film was designed and mastered to work at large scale, giving the Unily Futures launch a focused piece of creative built specifically for the Nashville event environment.

Communication

One clear product story

A complex AI-native proposition was concentrated into a concise 60-second narrative, giving the launch a clearer way to communicate the ambition behind Unily Futures.

Campaign

Designed to work beyond the event

Large-format event delivery was accompanied by standard digital versions, allowing the same launch creative to remain useful as Unily moved into the wider campaign rollout.

The role of the production

Make a complex product vision easy to grasp in the launch moment then give the creative enough flexibility to keep working afterwards.

Frequently Asked Questions

Questions about the Unily Futures launch film.

How we took an AI-native SaaS product story from initial brief to launch-ready animation in just 10 days.

From scripting and music sourcing through to animatics, animation, sound design and large-format delivery, these answers cover the key production decisions behind the Unily Futures film.

What was the objective of the Unily Futures product launch video?

Unily needed a 60-second animated film to introduce Futures, its AI-native employee experience proposition, at its Nashville launch. The objective was to turn a complex product story into something clear, energetic and visually confident enough to work in a live event environment.

How did MHF produce the Unily launch film in 10 days?

The schedule required each production stage to move quickly and in a controlled sequence. We developed the script and sourced licensed music first, then created an animatic to establish pacing and structure before moving into final animation, sound design, mastering and delivery.

What was involved in the animation production process?

The project included scripting, licensed music sourcing, animatic development, motion design, animation and sound design. Building the animatic before full animation production allowed the timing, transitions and narrative flow to be agreed before the most production-intensive stage began.

Was the Unily Futures film delivered for both event and digital use?

Yes. We created a large-format master for the Nashville event alongside standard digital versions. This meant the same core launch creative could work on the event screen and continue to support Unily's wider campaign after the live launch.

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