Sustainability Campaign
Pure London needed a video campaign that would showcase their commitment to sustainable fashion and promote some of the sustainable fashion brands that would be exhibiting at the event. Giving their audience a behind the scenes look at who the brands are and what they stand for.
We filmed 3 brands that were focused on sustainability and spent a day with each of them filming interview footage and behind the scenes video footage to give the viewer an insight into the world of each brand. From this video content we crafted shorter teaser videos that Pure London could share across their social media channels and build up excitement for the event.