Employer Branding Video Campaign
Grays Inn
We collaborated with Frontroom Agency to develop a compelling employer branding and recruitment marketing video campaign for Gray's Inn, focused on their core values and culture.
Gray's Inn sought to reposition its employer brand to resonate with young Gen X and millennial audiences by emphasizing diversity and community. Our recruitment video production agency highlighted the chambers as an inclusive environment that values individuals from all backgrounds.
Through impactful and emotive video content, we crafted a brand story that reflects Gray's Inn's mission to empower its people and create opportunities for growth, aligning with their vision for the future.
Our hero video for the student recruitment marketing campaign showcases Gray's Inn's culture, values, and diverse community. The messaging boldly states, "We’re for the fearless... the ambitious... Are you ready to make your mark?" This powerful call to action directly addresses the student audience, tapping into their ambition and defining the caliber of individuals Gray's seeks to join their mission.
The video is aspirational, appealing to the audience's desire for belonging and community, making it a compelling tool for recruitment.
At MHF video agency, we take a strategic approach to crafting impactful recruitment videos. For Gray's Inn, we focused on understanding their unique culture, values, and diverse community to create a narrative that resonates with prospective students.
We collaborated with key stakeholders to capture the essence of Gray's Inn, resulting in a hero video that highlights their rich diversity and appeals to ambitious candidates. The powerful message, “We’re for the fearless... the ambitious... Are you ready to make your mark?” speaks directly to students, inspiring a sense of belonging and encouraging them to join the Gray's Inn community.
Our commitment to quality and storytelling allows us to refine our process continuously, ensuring our recruitment videos effectively attract top talent and enhance brand awareness.
In addition to the hero video, we produced further down-the-funnel video content that highlights the journeys of young lawyers who have joined Gray's Inn. These personal stories showcase the diverse paths and experiences of new members, providing valuable insights into life at Gray's Inn.
We also created educational videos focused on Gray's Inn's scholarship program, informing prospective candidates about available opportunities and how they can benefit from these initiatives. This additional content not only enhances engagement but also reinforces Gray's commitment to supporting and nurturing talent within the legal community.
Scholarship Video
The aim of this video is to demystify the scholarship recruitment process and inspire more students to apply by explaining how Gray’s Inn’s scholarships are awarded and why our system is fair and works. Total transparency.
Learning and Development Video Content
Showcasing the internal Grays Inn mentorship program and the value this can bring to a young barrister learning from highly respected barristers and judges and the vast career development opportunities available to a Gray's Inn student.
Why Become a Barrister?
This video seeks to communicate the benefits of joining Gray’s Inn and persuade new prospective students to join us, spoken directly by a selection of current students. This video aims to bring the Gray’s Inn experience to life and showcasing its points of difference.
