The world of recruitment is becoming ever more competitive with candidates being able to cherry pick from a range of offers from various companies to go and work for making hiring a great talent a much more challenging task than it has been in the past.
So how do you stand out in a candidate market and attract that all important talent to come work with you? Well this is where the power of an EVP recruitment video comes in. Read on to find out how you can supercharge your recruitment attraction strategy with EVP videos that showcases what your employees value in you as an employer and how it can give your company a competitive edge and win the war for talent.
What Is An EVP Recruitment Video?
An EVP recruitment video shows candidates what you as a Company offer them in return for their services. It uses real life employee testimonials to communicate what they love about working in your company. It should inform candidates on what makes you different as an employer and why they should consider you as an employer of choice.
Why Make A Recruitment EVP Video?
Marketers have known for a long time the power of video for attracting and engaging with consumers. There is no other medium out there that has the power to tell emotive stories that engage with the hearts and minds of the people you seek to attract. And in this new 'dog eat dog' recruitment landscape, a bland generic job description with a long list of tasks and responsibilities is not going to attract a modern candidate to come and work for you. In fact CareerBuilder users who embraced the power of recruitment marketing videos achieved a 34% uptick in application rates.
Recruiters need to think and act like marketers and an EVP recruitment video production could be a vital secret weapon in their armory to gain competitive advantage and attract high quality talent to help your company grow and thrive into the future.
Check out our insider tips on how to get more value out of your video production here.
How To Make A Recruitment EVP Video.
To make a great EVP recruitment video you have to get inside the head of the people you want to attract and think about whats important to them as human beings. The best way to do this is to first understand your employees and what they love about working at your company. This may be different for different employee personas or different teams within your organisation but once you start speaking with them you should be able to come up with some main themes that can form the basis of your recruitment EVP video messaging. Questions such as below may help you draw out these themes:
- Why did you join the company?
- What do you love about working here?
- What exciting projects are you working on?
- What are your colleagues like?
- Why do you stay here?
Recruitment EVP Video Production Messaging.
Once you have a deeper understanding of your employees and why they enjoy working for you, you can make recruitment video production content that shares this messaging with your target audience and motivate like minded people to apply for a job with you.
Keep Your Recruitment Videos Authentic
Recruitment video production is the best way to show top candidates what it would be like to work in your company, within a specific team or job role. Candidates are doing their own research on your company via companies such as Glassdoor so whilst you can never control how anyone will perceive your employer brand you can influence their opinion and decision-making process by creating authentic corporate culture video production that is transparent on the realities of working in your brand from the offset.
The upside of this approach is that you will repel the many that will not enjoy your company culture and compel the few that will thrive and grow your business.
The benefits being that this will save you time screening lots of poor quality cv’s saving you time screening poor quality cv’s and money on hiring a poor culture fit candidate.
Use Your Employees In Your Recruitment Videos
If you want to show what it’s really like to work in your company, then do not use stock footage or actors – people can see through this content a mile off and it builds distrust in the eyes of the viewer, leaving them thinking what you have to hide.
For any form of recruitment video marketing or employer brand video production we always recommend using your real-life employees. They are your greatest untapped resource, with hundreds of stories to uncover and share with your target audience.
Employee testimonials will build trust in the eyes of potential candidates especially if these are well chosen to reflect the particular tribe you are seeking to attract.
Check out this company recruiting campaign that highlights the EVP we made for Outside Clinic. They wanted to change perceptions of domiciliary eyecare and attract high optometrists to come join this exciting growing company by sharing the EVP through the lived experience of their Optometrists
Return On Investment.
The return on investment for any corporate recruitment video production depends on the problems you are seeking to resolve and the ideal outcome you are seeking and what that is worth to you as a company to solve.
If in relation to specific recruitment video production – you need to be asking yourself what are the areas, we are failing in? Once you understand the problem you are seeking to resolve then you need to define what you want the video content to help you achieve?
- Attract an % increase in applications from engineers
- Attract more diverse candidates?
- Reduce employee turnover in the first 6 months.
The return on investment will be based on the value of the outcome minus the cost of video production x 100%. Ideally when thinking of the return on investment you want you need to determine how much you really want or need to invest to achieve your goals -10% is normally a reasonable value.
So hopefully you can see the value in using recruitment EVP video content to communicate with your desired candidate in a digital first world. The key to the best recruitment videos is to make sure the content is purposeful and well researched bringing to life the reasons why people work for you to attract like-minded people inspired by this.
If you are interested in finding out more about our recruitment video services then feel free to get in touch – to find out more on how we can help.