The Difference Between a Video Production Company, Video Production Agency and a Videographer

8th April 2024

The Ultimate Guide to Choosing the Right Video Production Partner

Ever received a video project brief and felt overwhelmed by the production options? Should you hire a videographer, a video production agency, or a video production company? While the terms may seem interchangeable, there are key distinctions between these video production services. This guide explores the unique roles and advantages of each, empowering you to make an informed decision based on your project’s specific needs, budget, and strategic objectives, ultimately guiding you to choose the right video marketing agency for your business.

Understanding Your Options:

  • Videographer: A skilled professional who focuses on the technical aspects of videography, including filming, basic editing, and color correction. Ideal for smaller projects with a clear vision, like capturing events or creating explainer videos.
  • Video Production Company: A team of filmmakers and technicians who handle the entire production process, from pre-production planning to post-production. Perfect for creating high-quality videos with a polished look, especially if you already have a clear creative vision.
  • Video Marketing Production Agency: A strategic partner offering a complete video marketing solution. They go beyond production, crafting a video marketing strategy, analysing viewer behavior, and optimising for results. Ideal for businesses aiming to leverage video to achieve specific marketing goals.

Delving Deeper: A Look at Each Service Provider

The Videographer: Capturing Your Vision

Let's delve into the world of the videographer – the skilled technician behind the camera responsible for capturing the raw footage, the foundation of your video content. These visual storytellers are more than just someone with a camera; they possess a keen eye for composition, lighting, and camera movement. Every frame they capture is meticulously crafted to convey your message with captivating visuals. 

Videographers can be independent operators or part of a larger video production team. They bring their unique creative vision and technical expertise to the table, often adapting to various shooting environments and offering valuable input on the overall creative direction of the project.

The Spectrum of Videographer Skills

While it’s important not to oversimplify their role, at its core, a videographer is a camera professional. The good ones, the experienced and professional ones, know their equipment inside and out. They’re not just capable shooters; they might even have a trusted assistant on set to help with lighting and sound, ensuring a smooth production process.

Here’s where the range of videographer expertise comes into play. Some offer basic post-production services like editing, while others may not. Unfortunately, you might encounter some who are essentially amateurs overselling their capabilities. Be cautious of those who don’t showcase a strong portfolio or struggle to answer your questions about their experience. Video editing is crucial in enhancing the storytelling aspect of video content,


  • Cost-effective: Videographers often have lower rates compared to production companies.

  • Adaptable: They thrive in fast-paced environments and can handle various shooting scenarios.

  • Turnaround Time: Many videographers can deliver projects quickly due to their streamlined workflow.

Potential Drawbacks:

  • Limited Scope: Their focus primarily lies in filming and not the actual creation of the video content.  Some videographers may have basic editing skills but from our experience they tend to like to focus their energy purely on capturing the footage.  In this instance you would need to source a freelance editor to create the video content fromt he raw footage that they filmed which will lead to extra costs.
  • Availability: Solo operators may have limited capacity, especially with tight deadlines or frequent revisions.

Video Production Company - Your Dream Film Crew

behind the scenes of video shoot in a studio

When it comes to creating high-quality video content, video production companies are the go-to for many businesses, offering a wide array of video production services. These teams of skilled filmmakers and creatives work collaboratively to bring your ideas to life in a visually stunning and professionally polished manner. Hiring a video marketing company ensures not only the creation of diverse and entertaining video content but also provides project management, creative direction, and post-production support to meet your video marketing goals and objectives.

Strength in Numbers: A Collaborative Approach

A video production company operates like your dream film crew, bringing together a team of skilled videographers, editors, and producers. This collaborative spirit allows them to tackle even the most ambitious projects with precision. They act as technical wizards, transforming your vision into stunning visuals with a professional polish. Their expertise spans the entire video production lifecycle, from pre-production planning (scriptwriting, storyboarding, location scouting) to filming, editing, and post-production (color grading, animation, motion graphics, if needed). Furthermore, if you have a clear creative vision, they can assemble a team of additional experts within your budget to bring your concept to life, such as script doctors, voice-over artists, or actors. This collaborative strength and technical expertise are what make video production companies the ideal partner for creating high-quality videos that elevate your brand image. Additionally, these companies excel in developing a comprehensive video strategy to achieve specific business goals, ensuring your content not only looks great but also effectively communicates your brand's message and meets your objectives.


  • Strength in Numbers: A team approach allows them to tackle complex projects with precision, offering expertise across pre-production, filming, editing, and post-production.
  • High Production Quality: Their experience ensures a polished and professional final product.
  • Scalability: They can handle projects of varying sizes and complexities.


  • Cost: Video production companies typically have higher fees compared to videographers due to their larger teams and overhead.
  • Creative Control: If you have a strong vision, ensure the company aligns with your style to avoid creative clashes.

Video Production Agencies: A Strategic Partnership

While video production companies excel at creating beautiful videos, video marketing agencies and video marketing agency partners take things a step further. Think of them as the strategic partners who handle every aspect of your video marketing journey, including social media marketing, ensuring your message cuts through the noise and grabs attention in today’s digital world. This expertise allows them to craft a video marketing strategy specifically tailored to your business goals, encompassing a range of video marketing services like scriptwriting, audience targeting, and video promotion. In today’s digital age, having a strong online presence is crucial, and video marketing is a powerful tool to achieve that. Learn more about the importance of video marketing in this blog post.



  • Strategic Planning: They go beyond production, crafting video marketing strategies tailored to your business goals and target audience. With their expertise, they can create and execute a variety of video marketing campaigns, including brand videos, educational content, promotional videos, influencer marketing campaigns, and cross-channel campaigns on platforms like social media, YouTube, Twitch, TikTok, and Instagram to effectively reach and engage your target audience.
  • Data-Driven Approach: They utilize analytics to track video performance and optimize your strategy for measurable results.
  • Full-Service Expertise: Expect services like scriptwriting, audience targeting, and video promotion in addition to production.


  • Cost: Video content agencies typically have the highest price point due to their comprehensive service offerings.
  • Project Management: With a complex team structure, clear communication is essential to ensure project alignment.

The ROI Advantage

Investing in video marketing agencies may come with a higher initial cost, the returns they provide extend far beyond just aesthetic appeal. These agencies prioritise creating videos that deliver tangible outcomes, such as boosting website traffic, generating leads, and improving brand visibility. By incorporating video ads into your marketing strategy, you can effectively attract new customers and persuade consumers to make purchases. This is owed to the effectiveness of video ads and the diverse range of formats available, ranging from animated typography to high-budget commercial productions featuring celebrities. With the right video content marketing agency, you can expect to see a significant return on your investment through increased engagement, conversion rates, and overall business growth.


Understanding the strengths of videographers (efficiency, cost-effectiveness), video production companies (polished visuals), and video production agencies (strategic marketing, measurable results) empowers you to choose the perfect partner for your video project. Whether you prioritise capturing a quick event with a videographer, creating a high-quality video with a production company, or achieving strategic marketing goals with an agency, this guide equips you to make an informed decision based on your project's scope, budget, and desired impact.