The Power of Recruitment Videos in 2024's Dynamic Job Landscape

13th February 2024


In the ever-evolving landscape of recruitment, hiring managers face unprecedented challenges in attracting and retaining top talent. With the UK job market in 2024 marked by shifting dynamics and economic uncertainties, the need for innovative hiring strategies has never been more crucial.

The job market in the UK for 2024 appears to be experiencing a period of adjustment. Employment levels have seen modest growth, with payrolled employees increasing, though the rate of growth has slowed compared to previous years. Economic inactivity remains slightly above previous estimates, with a notable number of people inactive due to long-term sickness​​.

The hiring conditions suggest a gradual easing, with the unemployment rate slightly increased compared to the previous year, indicating a somewhat looser labor market. Immigration has played a role in supporting the labor supply, with net migration remaining high, which could impact the balance between jobs and job seekers. Wage growth, while still strong, is showing signs of stabilising, suggesting that the rapid increases seen in recent periods may be starting to ease. This trend is coupled with a cautious approach from employers regarding hiring, as indicated by a slight decline in demand for permanent staff and a more marked decline in temporary vacancies​​.

Furthermore, the KPMG and REC report highlights a continued rise in candidate availability due to redundancies and a slowdown in hiring, contributing to a subdued demand for workers. The report also notes regional and sectoral variations in hiring activities, with certain areas and industries experiencing more significant declines in permanent staff appointments and temporary billings​​.

This overview suggests that while there are challenges, including a cautious hiring environment and pressure on wages, there are also opportunities for strategic recruitment approaches. For recruiters, understanding these dynamics is crucial for navigating the 2024 job market effectively.

Average Cost of Hire in the UK in 2024

In 2024, the average cost of hire in the UK remains a significant consideration for organisations. According to Glassdoor, the average cost per hire in the UK stands at £3,000. This figure encompasses various expenses associated with the recruitment process, including advertising, agency fees, interview costs, and onboarding expenses.

As organisations strive to optimise their recruitment budgets and attract top talent in a competitive job market, cost-effective solutions become increasingly valuable. This is where recruitment video production services offer a compelling alternative.

Rethinking Recruitment

Recruitment videos provide a powerful asset for companies to showcase their employer brand, values, EVP and message in a dynamic and engaging way. By leveraging the power of storytelling, visuals, and authenticity, businesses can create compelling narratives that resonate with top talent.

Moreover, recruitment videos offer a cost-effective solution to reach a diverse pool of candidates and maximise recruitment budgets. With the ability to convey a company's culture, values, and job opportunities in a visually compelling manner, videos allow companies to stand out amidst the competition and attract top talent.

Let's delve deeper into a comprehensive cost-benefit analysis to understand the tangible benefits of recruitment videos compared to traditional methods:

Cost-Benefit Analysis: Recruitment Videos vs. Traditional Methods

Recruitment video production has emerged as a game-changer in the world of talent acquisition, offering significant advantages over traditional recruitment methods such as recruitment agencies, job boards, and employee referrals. Let's delve into a comprehensive cost-benefit analysis to understand the tangible benefits of recruitment videos:

Recruitment Videos vs. Recruitment Agencies:

In the quest for top talent, organisations often find themselves at a crossroads, deliberating between the traditional approach of engaging recruitment agencies or embracing the modern strategy of leveraging recruitment videos. Let's delve into the comparison between these two methods to understand the challenges and opportunities they present:

Cost Considerations:

Recruitment agencies are known for their hefty fees, which can range from 15% to 30% of the candidate's first-year salary or a fixed fee per hire. For organisations, especially those with high-volume hiring needs, these fees can quickly escalate into significant expenses, impacting the overall recruitment budget.

On the other hand, the cost of producing a recruitment video campaign is a one-time investment, typically ranging from £5,000 to £15,000. While this initial investment may seem substantial, it offers long-term value as videos can be shared widely across social platforms, attracting a broader range of candidates without incurring additional costs.

Effectiveness Metrics:

Recruitment agencies, despite their expertise and network, have access to a limited pool of candidates within their database. This restricted reach may pose a challenge for organisations aiming to attract candidates from diverse backgrounds and demographics.

In contrast, recruitment videos offer unparalleled versatility and reach. They can be shared across online platforms, social media channels, and company websites, providing organizations with the opportunity to attract candidates from various sources. Moreover, videos have a captivating appeal that resonates with candidates, making them more likely to engage with the organization and consider it as their employer of choice.

While recruitment agencies have been a go-to solution for talent acquisition, their high costs and limited reach may no longer align with the evolving needs of organisations. Recruitment video production companies, on the other hand, offer a cost-effective and dynamic alternative that empowers business to reach a broader audience of candidates and showcase their employer brand in a compelling manner.

By embracing recruitment videos as part of their recruitment strategy, organisations can navigate the challenges posed by traditional recruitment methods and unlock new opportunities for attracting top talent. Ultimately, in today's competitive talent landscape, the versatility and effectiveness of recruitment videos make them a valuable asset for organisations aiming to stay ahead of the curve and secure top talent.

Recruitment Videos vs. Job Boards:

Job boards serve as popular platforms for posting job openings, but the sheer volume of listings can often lead to a crowded and competitive marketplace. In such a scenario, companies must find innovative ways to capture candidates' attention and differentiate themselves from the competition.

Cost Considerations:

Traditional job board postings come with associated costs, with fees charged for each listing. Over time, these costs can accumulate, especially for organisations with ongoing hiring needs. Additionally, job board listings typically rely on text-based descriptions to convey information about the job role, company, and culture. While informative, these descriptions may lack the visual appeal and engagement necessary to make a lasting impression on candidates.

Effectiveness Metrics:

On the other hand, recruitment videos offer a compelling alternative to traditional job board postings. These videos provide a dynamic and immersive experience, allowing organisations to showcase their employer brand, values, and culture in a visually engaging manner. By leveraging the power of storytelling and visuals, recruitment videos create a deeper connection with candidates, making them more likely to engage with the organisation and consider it as their employer of choice.

Moreover, recruitment videos offer a cost-effective solution for businesses looking to maximise their recruitment budgets. Once produced, videos can be reused and repurposed across various platforms, including job boards, social media channels, and company websites, without incurring additional costs. This not only enhances visibility but also increases the likelihood of reaching a broader audience of candidates.

Recruitment Videos vs. Referrals:

Cost Considerations:

Employee referrals are often lauded as a cost-effective recruitment method, relying on existing employees to identify and refer potential candidates. While there are no direct costs associated with employee referrals, organisations may still incur expenses related to referral bonuses or incentives. However, recruitment videos offer a compelling alternative by providing a one-time investment opportunity. Producing a recruitment video incurs a fixed cost, offering a cost-effective alternative to traditional referral programs.

Effectiveness Metrics:

Recruitment videos serve to enhance the referral process by equipping employees with a powerful tool to share with potential candidates. These videos provide a visual and authentic representation of the company culture, values, and work environment, making it easier for employees to communicate the organisation's unique selling points. This visual appeal increases the likelihood of successful referrals, as candidates are naturally drawn to organizations with a strong employer brand and positive company culture.

While employee referrals have long been hailed as a reliable recruitment method, recruitment videos offer a modern and effective alternative. By providing a visual and compelling introduction to the company, recruitment videos complement referral programs and empower employees to advocate for their organisation. Ultimately, by leveraging recruitment videos alongside referral programs, brands and business can enhance their recruitment efforts and attract top talent in a competitive job market.

Additional Benefits of Recruitment Video Production Services

Standardised Messaging and Global Consistency:

Recruitment videos offer organisations the invaluable ability to control the narrative and ensure consistent communication of their employer brand globally. Unlike relying solely on employee referrals, where the message may vary from one employee to another, recruitment videos provide a standardised and cohesive representation of the organisation's values and culture. This ensures that candidates receive a consistent and compelling message, regardless of their geographic location or the employee making the referral.

Increased Engagement and Retention:

Recruitment videos have been proven to increase candidate engagement and retention rates. Studies show that candidates are four times more likely to apply for a job after watching a video. By providing a dynamic and immersive experience, recruitment videos capture candidates' attention and leave a lasting impression, increasing their likelihood of engaging with the organisation throughout the recruitment process and beyond.

Broader Reach and Accessibility:

Moreover, recruitment videos offer organisations the opportunity to reach a broader audience of candidates. These videos can be shared across various platforms, including social media channels, company websites, and job boards, maximizing their visibility and accessibility. This broader reach ensures that companies can attract candidates from diverse backgrounds and demographics, increasing the likelihood of finding the right fit for the role.


In navigating the intricacies of the 2024 UK job market, it's crucial for organisations to recognise the pivotal role that employer brand videos play. These videos transcend conventional recruitment approaches, serving as powerful narratives that illuminate an organisation's culture, values, and opportunities in a captivating manner.

Investing in recruitment video production is more than a strategic move; it's a commitment to authentic storytelling that resonates with candidates on a deeper level. Today's candidates seek more than just job descriptions; they crave insights into who you are as a company and what sets you apart. They want to understand your culture, discern if it aligns with their values, and ascertain why choosing you would be the best decision for their career journey.

By embracing the transformative potential of compelling employer brand videos, organisations can meet these candidate expectations head-on. These videos provide an authentic window into the soul of the company, guiding candidates towards a clearer understanding of whether they belong within its ranks. In doing so, they pave the way for meaningful connections and lasting relationships between organisations and top talent, ensuring a mutually beneficial future in the competitive landscape of talent acquisition.

MHF Video Production Company

Ready to elevate your recruitment strategy with captivating employer brand videos? At MHF Video Production, we specialise in creating authentic and engaging recruitment videos that showcase your company's unique culture, values, and opportunities.

Don't settle for outdated recruitment methods; unlock the power of video storytelling to attract top talent and stand out in today's competitive job market. Contact us today to learn more about how our tailored recruitment video solutions can transform your recruitment efforts and help you secure the talent your organisation deserves.

Let's bring your employer brand to life through the magic of video. Reach out to us today if you would like to chat over your recruitment challenges and explore potential synergies.