Our 5 top tips to help you nail your on camera interview

17th March 2021

1. Wardrobe

Wear an outfit that you feel super comfortable in and that enables you to feel your most confident authentic self. We would advise wearing clothing that is lightweight and non-restrictive because the lights in the studio can get quite hot!

Unfortunately busy patterns and stripes are an absolute no on video as they can appear to move on screen.   We would also recommend avoiding wearing colours such as red and black or colours that are too close to your skin tone.

If you’re not sure what will look best on screen, please feel free to bring a choice of clothes and change if necessary.

2. Give context in your answer 

Unless you are going for a script led approach to your corporate video the liklihood is that the video Director or producer will be asking you questions that lead you to giving a response that is on message and in line with the video objectives. You wont however hear the questions being asked in the final video content so its super important that you give the audience a full context of the question being asked within your answer. For example, we may ask a question such as: “What’s your favourite movie?” Instead of just telling us the film title, you need to answer by including parts of the question in your answer. For example: “My favourite film is Back to the Future, because…” This enables the viewer to fully understand what you are talking about so that the overall video makes sense.

3. Sharp, short answers

Attention spans are getting lower and lower and with so much video content available online it’s important to get your message across in a quick and dynamic way.  Therefore, we recommend you get cut to the core and get straight to the point focusing on what the viewer needs to hear, learn or act on. Its important to note that the best corporate videos place their audience at the heart of everything therefore its important to speak like a human and cut the corporate waffle, always taking an audience-first approach when answering your questions, with sharp, short and concise answers that get their attention and keep them interested. 

4. Mistakes are cool

The best corporate videos are natural, authentic and compelling to watch.  Your audience want to watch video content that they feel is relevant to them and their needs so its important that you come across human in your video and not like you've just memorised a script because it will come across unnatural and forced. So, whilst we would advise prepping some key points in advance to the questions, we want you to shoot from the hip and answer from your heart. We don’t care if you mess up or stumble over your words or even go blank because we will do a number of takes on each answer on the day. And sometimes these real-life slip-ups or reactions actually end up ‘making’ the video.  

5. We are here to make you look good on video

It’s our job as your video production partner to make you feel comfortable on camera. Don’t take offence if we give you direction or feedback before and after each take – we want you to look and sound great so sometimes we have to be critical to be kind to ensure we get the best camera shot.

MHF - What we do.

We are a video production agency that specialises in corporate video and employer branding content.  Our goal is to make your video content less corporate and more human to help you connect and engage with your audience in a more authentic and relateable way.  We have made hundreds of corporate video campaigns for clients across a range of industries, from start up tech, to legal chambers, to travel and hospitality to recruitment.  We are here to take away the stress of video production and come to you with creative solutions that will get you business results.  We are one of the top ranked UK video production agencies for client reviews according to Clutch.  If you are thinking of making corporate video or would like to discuss your video project in more detail we are here to help.