Top Trends in Video Production for 2023

23rd January 2023

If you're considering integrating more video content into your marketing strategy this year but feel hesitant about how to effectively execute it, you're not alone. Today, using video is essential in any marketing strategy aimed at capturing and engaging a target audience. Videos that are both engaging and informative can significantly boost your visibility across the right channels.

To make the most of your video content, it's important to stay updated on the top video production trends of 2023. If you're unsure about tackling such a crucial project on your own, consider partnering with MHF Creative Video Production Agency. Our professional services ensure that your corporate videos are not just viewed but shared widely, increasing your brand's reach and impact.

By understanding the latest trends and deciding on the key messages you want to convey about your brand or products, you can produce unique and compelling videos tailored to your audience's interests and needs.

Silent Video

One of the top trends in video production for 2023 to be aware of is the use of silent video and using captains, which is gaining momentum quickly. It will also benefit you and your audience, as the hearing impaired can watch and enjoy your videos this way too. Not only that, but more and more audiences are choosing to watch videos with the sound muted. Therefore, incorporating captains into your videos is essential. Facebook is one platform where this trend is taking over rapidly and occurring with the majority of users. Applying “no-audio” tactics and silent video provides a more user-friendly experience and your video is more likely to get viewed on certain platforms such as Facebook and Instagram. 

Maximising Social Media Engagement with Video Content

In 2023, the trend towards video content is dominating social media platforms, driving growth across the board. No matter which platform you're focusing on, incorporating video is essential for capturing and retaining the attention of your target audience. For brands aiming to stand out, producing high-quality video content is no longer just an option—it's a necessity.

Partnering with experienced video production services provider, such as MHF Creative, can significantly enhance your video marketing efforts. These professionals ensure that your videos not only capture attention but also spark conversations and increase engagement on social media. It's crucial to discuss your video strategy early in your engagement with a production company, especially if you're considering vertical video formats, which require specific planning and execution.

By prioritising video content and exploring a variety of video formats, you can stay ahead of the competition across different channels and platforms. Leverage this dynamic media form to connect with your audience more effectively and boost your social media presence.

Embracing Short-Form Video Content for Enhanced Engagement

Short-form video content is a trend every brand should be aware of and adopt. As the average human attention span continues to dwindle, it's crucial to communicate the core message of your videos within the first eight seconds. This shift is largely due to increased social media usage, where quick, impactful content reigns supreme.

When creating short-form videos, clearly define your objective—whether it’s to engage, inspire, or educate your audience. Avoid the temptation to overload a single video with multiple goals, which can dilute its impact. Instead, focus on one key message per video to maintain clarity and effectiveness.

Utilising short-form video content ensures that your audience remains captivated and not overwhelmed by lengthy or complex messages. This approach is one of the most significant trends in video production that your brand should leverage. Ignoring this trend could lead to inefficient use of resources and a decline in consumer interest. Remember, when it comes to video content for your business, shorter is often better.

Leveraging Looping Videos for Greater Engagement and Brand Awareness

Looping videos are emerging as a powerful trend in video production for 2023, captivating users with their repetitive, mesmerising sequences. These videos automatically replay from the beginning after reaching the end, creating a continuous and engaging viewer experience. This feature is especially useful if viewers are keen on catching every detail of your content, as it allows them to watch uninterruptedly.

Platforms like Instagram and TikTok are at the forefront of this trend, with both businesses and individual users embracing looping videos to captivate audiences. This approach is particularly effective for connecting with younger demographics, who appreciate the dynamic and interactive nature of looping content.

By integrating looping videos into your marketing strategy, you not only boost engagement but also enhance brand visibility. The continual exposure helps reinforce your message and increases the likelihood of your brand staying top-of-mind among consumers.

Interactive Videos

An interactive video will not only attract more viewers but it’ll then hook them in to stay watching and using your video content. What it does is promote two-way communication via polls, quizzes, comments, and reactions from the viewers. You may even choose to integrate this trend with live streaming and shoppable videos. This trend is really taking off and right now there’s no sign of it stopping any time soon. Some brands are even hosting interactive and live segments with giveaways to keep users engaged. If you want to market your products in front of consumers and have their undivided attention then this is the trend to adopt. 

Optimising for Vertical Video

As previously mentioned in our discussion on social media videos, the format of your video significantly impacts the viewer's experience. Vertical video, shot in portrait orientation rather than landscape, is a trend that continues to surge in popularity. This approach first gained traction in 2017 when major social media platforms began supporting portrait-oriented videos.

Vertical videos offer a more intimate and personal viewing experience, often capturing subjects in close proximity, which enhances the connection between the viewer and the content. This format is particularly effective on mobile devices, where it aligns naturally with how users hold their phones.

By embracing vertical video, brands can create content that feels more authentic and engaging, directly catering to the evolving preferences of social media users. This strategy not only aligns with current viewing habits but also reinforces the importance of adapting to the dominant trends in digital content consumption.

Search Optimised Videos

If you bother taking the time to film a video or work with a professional video production services company, then you want to ensure that people will watch and share it. Therefore, consider applying the search-optimised videos trend in video production for 2023. If you film it then it’s in your best interest to ensure that your audience will view it. It’s worth your time and effort to do all you can to make your videos easily searchable within social media platforms as well as on search engines such as Google. Your objective is to increase likes, comments, and shares but it’s not enough to toss in a few choice keywords. Instead, you should take the time to add captions, select an attractive thumbnail image, and embed your video onto your own site. 

Reasons to Hire Professional Video Production Services

You may be on the fence about hiring and working with a professional video production services company to create your videos. However, it’s a clear cut, yes, that you should indeed hire a full-service video production company to help you. There are many benefits that come with doing so such as the team having fresh ideas and a different perspective on a topic. It’ll free up more of your time so you can concentrate on running your business, instead of trying to create videos without having much experience in this area or knowledge of the various video production tools. Your brand will ultimately look more professional and come across as more likeable when you use creative video production services. You risk tarnishing your company’s reputation if your video quality is poor and doesn’t captivate your audience.  

What you don’t want to do is give it a shot without any research or experience and hope for the best. Instead, guarantee that you get the results you desire by hiring a professional video production services company. This way the right trends will get incorporated where it makes sense and you’ll know that your money is being well-spent. 

So in summary, these are the top trends in video production for 2023 that you should make certain you follow if you want exceptional results. Your videos will not only get more views but also more shares in the hopes that you can increase your reach and sales. There’s no denying that corporate videos are going to be popular and a must-use marketing tool among businesses and brands in 2023. If you choose not to get on board or fail to create engaging videos then you risk getting lost in the shuffle and unable to successfully connect with your target audience. What you can’t do is ignore the fact and trend that video is gaining momentum and that you need it as part of your marketing approach. However, you must also focus on doing it right and well and not cutting corners if you want to get the ROI you hope for.

How MHF Creative Can Help

The good news is that MHF Creative is here to help and has the skills, tools, knowledge, and creative abilities to ensure your video incorporates these trends and gets watched. We guarantee an ROI and that our services are not only affordable but that they get your business and products the attention they deserve. You can count on us to stick within your timeline and budget and get you results that will exceed your expectations. 

We encourage you to contact us today to begin sharing more information about your project and ideas so we can begin working together to create a truly amazing and spectacular video that makes your company and products shine. We’re professional, friendly, experienced, and, most importantly, will do whatever we can to make sure you’re satisfied with the outcome and are more than happy that you chose to work with our team.