Finding the best people to join your team is one of the most difficult challenges facing employers and business owners. If you run a company and you’re looking to recruit new team members, it’s understandable to want to attract top talent. Creating a recruitment video offers a wealth of benefits for business owners and team leaders who are on the hunt for talented individuals. In this guide to recruitment video production, we’ll discuss why video is an effective recruitment tool, highlight the benefits of video and animation during the hiring process and share top tips for making recruitment videos.
If you haven’t used recruitment videos in the past, you may be wondering why video is an effective recruiting tool and how it can help during the recruitment process. Recruitment videos are designed to help employers to target and attract the best candidates by showcasing their business and communicating key elements, such as company culture, mission and values. The primary aim of using recruitment videos is to make the business stand out and gain a competitive advantage, but there are several benefits of investing in recruitment video production.
Video offers an array of advantages as a medium for connecting with prospective employees and job seekers. The main reasons why video is an effective tool include:
Video content is compelling and easy to digest and understand: this is essential for employers, as candidates don’t have time to undertake extensive research into every company that is advertising roles. With a video clip, you can break down complex information and provide a succinct, concise, captivating insight into your company and what it can offer.
Direct engagement: video offers a golden opportunity to engage directly with candidates. Through your video, you can speak to prospective employees in a way that is much more personal and engaging than other content forms.
Attract attention: video content has become increasingly popular. In 2022, over 80% of global traffic came from video.
Storytelling: employees today want to know as much as possible about companies and brands before they decide which job offer to accept. Video content provides a unique platform for storytelling, which helps to build connections between businesses and candidates.
Video and animation are increasingly valuable for employers who are on a mission to identify top talent and encourage them to join their teams. An animated recruitment video can help an employer to set their company apart, establish a deeper connection with candidates and make the brand memorable and accessible. Video and animation provide a lot more depth than simple adverts or social media posts with text and an image.
Benefits of using recruitment videos include:
Communicate clearly with target candidates: video content is an incredibly effective means of communicating clearly with candidates and telling them all about your company and your values in a concise, engaging and interesting way.
Target passive candidates: with a professional video recruitment campaign, you can target passive candidates and reach wider audiences via paid ads and platforms like social media and Glassdoor. This will enable you to attract the best candidates out there and optimise your ROI.
Showcase your company in all its glory: it’s difficult to get across just how brilliant and unique your company is using words alone. Video is a much more dynamic medium, which enables employers to showcase the company and tell prospective candidates all about it while keeping the content snappy and engaging.
Versatility: you can use videos and animations for all kinds of purposes when recruiting, including shining a spotlight on existing employees, sharing your backstory and highlighting company values and ethos, letting people get to know you as the boss and providing a behind-the-scenes look at day-to-day life in the office.
Leave a lasting memory: there is a global talent shortage, which means that candidates are likely to have multiple options. With slick, professional recruitment video production, you can leave a lasting memory.
Here are some top tips for successful, impactful recruitment videos:
A great recruitment video should be captivating, compelling and engaging. Plan in advance and outline your objectives to ensure that you include critical content and information, and try to ensure that the clip is concise. The best videos are authentic and they cater to the target individual. Use your video to promote your business and your EVP (Employer Value Proposition), keep it short and sweet and prioritise quality.
If you work with a full-service video production company, you will liaise with the team to provide essential information about your company, your recruitment strategy and goals and your objectives in terms of how you want to use recruitment videos to enhance your business and reach prospective employees. It is crucial to communicate with professionals and share ideas, feedback and suggestions during the planning and production stages.
There are lots of different types of recruitment videos but the primary aim is the same: to attract top talent to your business. Your recruitment video should answer three key questions, which candidates will ask when they research potential employers. These are:
Who are you and what do you do?
What are you offering?
What makes you different?
You can include features, such as employee and leader interviews, content about your values and company culture, team stories, FAQs and an insight into daily life.
If you plan to use recruitment videos as part of your hiring strategy, it’s wise to consider working with an experienced full-service video production company, which offers assistance with script writing. Your script should be punchy and exciting and it should be tailored to the target candidate to ensure that it resonates with the right people. The content should be genuine and authentic and you should use visual content to highlight and emphasise key points. The script should help you to achieve your key objectives.
It is increasingly difficult to attract top talent and persuade the best candidates to choose your business. If you’re looking for new employees, it’s hugely beneficial to use recruitment videos. Investing in recruitment video production offers an array of advantages, including enhanced engagement, setting your company apart from others, targeting passive candidates and up-selling your values and company culture in a memorable, unique way.
If you’re ready to put your brand on the map with incredible recruitment videos, contact the experienced team at MHF Creative today.