Corporate video production is all the rage, but why?
Here, we explain what corporate video production is, its benefits, and how you can use it to communicate your brand story.
Now you know what a corporate video is, the next step is to learn the benefits of professional corporate video production services. Organisations that get help from professionals achieve superior results.
Better engagement. A professional corporate video production company can produce videos likely to engage your audience. They take principles from social media platforms and subscription streaming services to generate content users love.More informational value. Blogging is great. But if you want to get your point across to your audience as a brand, there is no substitute for corporate video production. You can pack more information into a small segment in a way your audience will remember.
Improved SEO. Text-based SEO strategies can work, but with video becoming more popular, we could argue that video is better. Google and other search engines love pages with embedded videos because they offer more value and encourage dwell time.
Enhanced creativity. There’s no limit to how you can tailor your corporate video production when you use professionals. Your organisation can create spellbinding visuals and dramatic storylines to engage new audiences that might not have heard about you before.
Increased traffic. Internet users love video and prefer it to text, in fact, internet users watch 17 hours of online videos on average per week. Your page is more likely to get hits if you can appeal to your audience this way rather than through other methods.
Improve recruitment. Lastly, you can use corporate video production to boost recruitment. Talented prospective employees want to see how your form operates from the inside and the benefits it will bring them if they sign up.
At MHF Creative, we offer corporate videos for every niche, regardless of your industry, brand or background.
Our services let you create sensitive, informative and engaging productions that move your business forwards.
Recruitment Video Production. Our recruitment video production services make it easy for your organisation to attract top talent. We put your best foot forward, letting you showcase why your enterprise is the place for motivated, skilled professionals.
Brand Video Production. With our brand video production option, you can create videos that communicate what you’re all about, your story, and your vision. Brand engagement helps to define who you are and cement your identity among your audience.
Animated Video Production. Animated video simplifies your message and injects a little fun into your productions.
Live Event Video Production. Our live event video production lets you capture the essence of trade shows, business conferences, and product launch seminars. With this service, you can continue deriving value from your events long after guests go home.
Promotional Video Production. Using the power of motion pictures to promote your products and services shows audiences exactly what you do and how you do it. It can be a great way to introduce new products or explain novel concepts.
Customer Testimonial Video Production. Add social proof to your video marketing campaigns with customer testimonial videos. Filming regular customers discussing their experience of your brand and how you helped them is easy when you choose us.
Case Study Video Production. Convince prospective customers you can assist them by showing how you transformed the lives of people like them with your products and services. Case studies go in-depth, revealing the potency of your solutions.
Social Media Production. Our social media video production services let you create videos on social media platforms that are likely to get likes, shares, and comments.
Planning a great corporate video requires adhering to several essential steps.
First, you’ll need to write down your goals. Make sure they are SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound).
Next, research your audience. Check you genuinely understand what it wants. Videos may not engage them otherwise.
Avoid the temptation to focus solely on demographics. Also, consider “psychographics” and the specific problems they face.
After that, decide on your core message. What do you want your audience to do after seeing your video? How do you want them to feel? For example, include a sign-up form or link to your product pages if you want your video to drive sales.
Next, build your video strategy. Think about how you can maximise the value of each production. Are there opportunities to use your video multiple times across different settings?
Lastly, write a detailed brief. Video production professionals can use this document to create something that rings true to your business. You should discuss your brief with the video production team directly so they can ask questions and get clarification where needed. We’ve put together a guide on how to write a clear corporate video production brief.
Once you finish direct planning, you’ll also want to ask additional questions.
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