Being Human informs how we build and maintain client relationships, how we nurture young emerging film talent, how we build trusted networks of video producers across the globe and how we focus our creative video direction on the human stories that make up tyour business world.
These are the golden rules we apply to every corporate video production we make.
Speak to a member of our video production team
Our aim as your video production company is to help you achieve your business goal through the use of creative corporate video content.
We also believe that corporate videos are not so much about your company but rather a way that you can help your audience understand what you do, what you offer and who you serve.
As your video production company we will always ask lots of questions to try and understand these key elements to help us make you a video that better serves the needs of your target audience
We are not massive fans of a script (we can offer this service but for live action video its never a route we recommend for our clients) as it can make your video content feel distant and staged. Your audience wants to feel an emotional connection with what you are saying so the best way to achieve this is by speaking on camera in the form of an interview conversation with one of our video producers who will pull out the key messages you want to convey in a much more natural and engaging way.
Your corporate video is not about telling the world how great you are but rather sharing a message with a defined audience that will have meaning and value to them. Your video content should always be designed with purpose and the needs of your audience in mind. To do this successully you need to understand your target audience deeply, what is it that they struggle with, what are their common objections, what would be helpful for them to hear. Its important always to remember that you do not determine value but rather your audience so when crafting your corporate video campaign you must place these people at the heart of your video production.
To connect with another human being requires authentic communication and storytelling that reflects their own lives, ambitions and motivations.
We always recommend to our clients choosing people whose stories will resonate with those of your typical target audience because if they can see themselves in your content then they will also be able to see how your business solution has successfully helped a person like them overcome their challenges and that is authentic storytelling.
Your corporate video needs to connect with your target audience persona therefore your video talent should be chosen carefully to reflect this type of person. Actors are great for big flashy commercials that target a wide general audience of people from a range of background. The best corporate videos work because they successfully hone in on a niche audience and craft their video content around a persona they want to connect and communicate with.
