Brand Video Production
for moments when
perception
needs to
change.
Rebrands, repositioning, market entry and strategic change.
MHF helps B2B teams turn what has changed in the business into
a clear brand story the market can understand, trust and choose.
The business has moved.
Has the market moved with it?
Businesses change faster than perceptions of them.
A new proposition, rebrand, acquisition, market entry or strategic
shift can change what a company offers and where it is heading.
But customers, prospects and stakeholders may still be seeing
the business through the old story.
MHF helps B2B teams turn that change into a clear
brand story people can understand and believe.
We work out what the audience needs to see differently, what evidence
will make the new position credible and the strongest way to bring
that story to life.
That might mean combining leadership, employees, customers,
real environments, product visuals and motion design rather than
forcing every brand story into the same film format.
The job is not simply to announce that the brand has changed.
It is to make the change visible, meaningful and credible enough
that the market sees the business differently.
01
See the change.
Make what is new about the business tangible enough that
audiences immediately recognise that something has shifted.
02
Understand the difference.
Connect the new positioning to a clear reason it matters,
rather than leaving people with another abstract brand claim.
03
Believe the new story.
Use real people, products, environments and proof to give
the repositioning substance and credibility.
Selected Brand Work
Different moments of change.
Different ways to make them visible.
A rebrand, repositioning or new market story does not always need
the same kind of film. We start with what needs to change in the
audience's mind, then choose the right combination of people,
product, place, film and motion to make the new story believable.
Rebrand Launch
RMS
Make a rebrand feel like a real change.
A rebrand launch film created to introduce a new brand direction
with enough energy and clarity that audiences could see the change,
rather than simply being told that the identity had changed.
Brand Repositioning
Awin
Change how the market sees the platform.
Awin needed to move perception beyond its established category
story as the proposition evolved. Human storytelling, product
visuals and technology came together to make that broader
platform story visible.
Brand Identity Reveal
Mixology Digital
Make the new identity feel bigger than a new logo.
A fast-moving brand reveal combining footage, kinetic typography
and motion design to introduce a new name and visual identity
with pace, personality and a clear sense of change.
Complex B2B Brand Story
STULZ UK
Turn technical capability into a brand story.
For a highly technical B2B business, the brand story has to do
more than list capabilities. Film brings together expertise,
people, infrastructure and real environments to make the
organisation easier to understand and trust.
Brand Campaign
Etsy
Put the human idea at the centre of the brand.
A social video campaign built around Etsy's Keep Commerce Human
platform, using real people and stories to turn a broad brand
idea into something audiences could see and feel.
The common thread is not the format. It is the moment.
When something important about the business has changed, the creative
needs to help the audience see that change clearly enough to update
what they think about the brand.
Brand Video Production
Different moments of change need
different brand stories.
We do not start by deciding you need a two-minute brand film.
We start with what has changed in the business, what the audience
still believes today and what they need to understand differently
when the film is finished.
01
Rebrand
Rebrand launch films
Make the new brand feel like more than a new identity.
When the name, identity or positioning changes, film can help
audiences understand the thinking behind it and experience the
new direction as something meaningful rather than simply seeing
a new logo.
Change what the market associates with the business.
If the company has outgrown the way customers currently see it,
we help surface the broader proposition, new capability or new
direction so the market has a reason to update its perception.
Give a new audience the right first understanding of the brand.
Entering a new geography, sector or category often means the
audience has little context for who you are. We build the story
around what that market needs to understand first and why the
proposition is relevant to them.
Make a complex business easier to understand and remember.
Bring together the proposition, people, expertise and real-world
context behind the business so audiences can see not only what
you do, but what makes the organisation valuable and distinctive.
Turn a positioning idea into something people can see and feel.
Take a central brand thought and build it into hero film,
social content and campaign assets that express the same idea
consistently across the places your audience encounters it.
Give a new visual identity movement, pace and personality.
For name changes, identity launches and motion-led brand stories,
we combine typography, design, footage and animation to make the
new visual system feel alive rather than presenting it as a
static brand reveal.
Say less. Prove more.
The strongest brand films connect the creative idea to a clear
commercial job — changing what people understand, believe or do next.
London + International Production
London-based creative direction.
Production wherever the story needs to be.
MHF leads the strategy, creative direction and post-production
from London, with the production setup shaped around the locations,
contributors and scale each brand story requires.
For multi-location and international projects, we keep the message,
visual direction and production standard connected across every shoot.
Matt + Ciara Haley · MHF Creative
Why MHF Creative
Creative ambition.
Corporate intelligence.
Brand films sit between creative expression and organisational
reality. You need people who understand both.
MHF combines senior production judgement with first-hand
experience from inside global brands. That means we understand
not only how to make the work creatively strong, but how
positioning, messaging and stakeholder decisions shape the
brief before a camera ever arrives.
And the people you meet at the beginning stay close to the work.
Clients work directly with Matt and Ciara throughout the project,
keeping the strategy, creative thinking and production connected.
01
Brand-side understanding
We understand the messaging, stakeholder and approval
realities behind the brief.
02
Senior throughout
Direct access to the people shaping the thinking and making
the work, without unnecessary account-management layers.
03
Creative + commercial judgement
The film has to work creatively, but it also has to do the
job the business commissioned it to do.
When you work with us, you get us.
A lean, senior-led team with the experience to handle both
the creative ambition and the corporate reality around it.
Clear answers about budgets, rebrands, creative development,
approvals, campaign assets and international production.
You do not need to arrive with the treatment or format worked out.
We start with what has changed in the business, what the audience
needs to understand differently and what the film needs to achieve.
01
How much does brand video production cost?
Most full-service MHF projects start from around
£7,500 + VAT.
The final investment depends on the creative approach, number of
filming days and locations, contributors, animation or motion design
requirements and how many final assets the project needs to create.
A focused brand film will therefore cost less than a larger rebrand
or repositioning campaign involving multiple locations, extensive
creative development and a wider suite of campaign content.
You can also read our
video production pricing guide
.
02
What makes a strong brand video?
A strong brand film gives the audience a clear reason to see the
business differently. It is not simply a polished summary of who
the company is.
We look at what the audience thinks today, what needs to change and
what evidence will make the new story credible. The creative idea,
contributors, locations, product visuals and motion design then
follow from that.
The aim is to make the positioning tangible enough that people can
understand it, remember it and believe it.
03
When is brand video particularly useful for a rebrand or repositioning?
Brand video is particularly useful when the business has changed
faster than audience perception.
That might be a new identity, new proposition, acquisition,
strategic shift, market entry or a company moving beyond the
category it has traditionally been associated with.
Film allows you to connect the new positioning to real people,
products, places and proof so the change feels substantive rather
than simply being announced.
04
How involved will our team need to be in the brand film?
The early stages are deliberately collaborative. We need to
understand the positioning, key messages, audience, existing brand
work and any creative references you are responding to.
Once those foundations are agreed, MHF manages the production
process and keeps the project moving through contributor preparation,
filming, edit and delivery.
We normally structure feedback into clear consolidated review
rounds so internal stakeholders can contribute without the project
becoming fragmented or losing the original creative direction.
05
Do you handle the full brand video production process?
Yes. MHF can lead the project from positioning and message
development through creative direction, scripting, contributor
preparation, filming, editing, animation and final delivery.
The same senior team stays close to the work throughout, helping
keep the strategic thinking connected to the finished film rather
than handing the brief between multiple departments.
Where the story needs motion or visual explanation, we can also
integrate
animation and motion design
into the production.
06
Can one brand video production create content for a wider campaign?
Yes, and we would normally recommend planning those outputs before
filming rather than treating them as an afterthought.
A single production might create the main brand film alongside
shorter campaign edits, vertical versions, paid social content,
leadership clips, website assets and material for presentations
or sales teams.
Planning the wider content system early means the filming and
creative can be designed to produce useful assets efficiently
without weakening the hero story.
07
Can you produce brand films outside London or across several countries?
Yes. MHF is London-based and produces brand films across the UK
and internationally.
For multi-location projects, we keep the strategy, creative
direction and post-production connected while shaping the filming
setup around each location and contributor group.
That helps maintain a consistent message, visual standard and
audience experience across the whole project. Explore our
international video production
capability.
08
How long does a brand video project take?
A typical full-service brand video project will usually take around
four to eight weeks from initial brief to final delivery.
The timeline depends on the amount of creative development,
contributor availability, locations, filming requirements,
animation and the number of internal stakeholders involved in
approvals.
Rebrand launches or larger campaigns may need a longer runway, so
if you have a fixed launch date we can work backwards from it and
structure the production accordingly.
Brand Video Production
Need the market to see you differently?
Let’s make the change visible.
You do not need to arrive with the film, treatment or creative
approach already worked out.
Bring us what has changed in the business, who needs to see it
differently and when the new story needs to land. Whether you are
rebranding, repositioning, entering a new market or launching a new
brand idea, we will help shape the message and the right production
around it.
