Customer stories designed to support real decisions

We produce case studies, testimonials, and sales enablement films that build trust quickly and stand up to scrutiny, from first impression to final sign-off.

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Customer story videos that build trust and support real decisions

In B2B marketing and sales, customer proof needs to do more than look polished, it needs to stand up to scrutiny.


At MHF Creative video production agency, we produce customer case study videos, testimonial films, and sales enablement content that clearly communicate real experiences, real outcomes, and why organisations choose to work with you.

Case studies · Testimonials · Sales enablement · Customer-led stories

 

How teams typically use customer proof

Customer proof shows up at different moments — from early reassurance to final sign-off. We produce case studies, testimonials, and sales enablement films that build trust and support real decisions.

Customer Case Studies

Clear, credible stories that explain the problem, the approach, and the outcome — ideal for websites, pitches, and early-stage evaluation.

  • Real experiences, not scripted praise
  • Problem → context → outcome structure
  • Built to stand up to scrutiny

Sales Enablement Videos

Proof designed for live conversations — helping teams reduce perceived risk, explain value clearly, and build confidence faster.

  • Short, focused stories that answer objections
  • Versions for decks, demos, and follow-ups
  • Useful in complex sales cycles

Customer Testimonials

Concise, credible endorsements that reinforce trust — often used when decisions involve multiple stakeholders and final sign-off.

  • Interview-led, lightly structured delivery
  • Outcome-led messaging (not adjectives)
  • Suitable for internal buy-in + procurement
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Customer proof in action

Case studies, testimonials, and films used across marketing, sales enablement, and internal teams.

How we work

Calm, structured delivery for marketing and brand films.

01

Discovery

We start with what matters: your goal, audience, constraints, and what “good” looks like — so we’re solving the right problem.

  • Purpose + audience
  • Key message + tone
  • Timeline + budget guardrails
02

Concept & direction

If the project needs it (and the budget supports it), we define the creative route — enough direction to feel intentional, never over-engineered.

  • Simple concept options (or one strong route)
  • Reference frames + style cues
  • Key beats + structure
Scaled to scope
03

Pre-production

We plan the day so filming feels calm, efficient and premium — even when the schedule is busy.

  • Script / questions / outline
  • Shot list + schedule
  • Locations, crew, kit
04

Production

A small, senior crew that keeps things moving — direction, lighting, sound and detail handled properly.

  • Producer-led set management
  • Cinematic lighting + clean audio
  • On-camera support (so people feel confident)
05

Edit & polish

We shape the story in the cut — then refine: pacing, sound, grade, and graphics that stay out of the way.

  • Edit + sound mix
  • Colour grade + clean overlays
  • Feedback rounds with version control
06

Delivery & versions

Delivered in the formats you actually need — plus cutdowns where they’ll genuinely increase performance.

  • Web + social deliverables
  • Captions / ratios as needed
  • Asset handover + usage guidance
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Why MHF?

Premium craft, calm process
We make high-quality films without the chaos. Thoughtful planning, experienced crews, and a process that feels steady from first call to final delivery.

Story shaping is included
We don’t just film what’s put in front of us. We help shape the narrative so complex ideas become clear, human, and worth paying attention to.

Built for how content actually gets used
Everything is designed to travel, across your website, social channels, internal comms, and sales conversations.

Senior crew by default
You work with experienced people who’ve done this before. Fewer bodies, better judgement, and a level of polish that shows in the final work.

Talk to us about your project
Video producer listening and smiling during an on-camera interview, with filming equipment set up beside her.

Transparent starting points

Most projects land in one of these three levels. We’ll shape the scope properly after a call — but this gives you real guardrails.

Shoot Only

From £2,200

A premium shoot day for teams who already know what they need — filmed cleanly, lit beautifully, delivered fast.

  • London producer + camera operator
  • 2 × 4K cinema cameras
  • Footage delivered in 4K

Campaign System

From £10,000+

A scalable content system — multiple deliverables, consistent creative direction, and storytelling built to travel across channels.

  • 3+ deliverables across formats
  • Strategy development + planning
  • Narrative and story shaping
  • Multi-day filming (as needed)
  • Motion graphics + animation
  • Ongoing content support (optional)

FAQS

How are your case study and customer proof films typically used?

Our customer proof films are used across:

  • Marketing websites and landing pages

  • Sales enablement decks and buying conversations

  • RFP responses and pitch presentations

  • Internal alignment and stakeholder communications

They’re designed to work beyond “brand awareness” and actively support decision-making.

What’s the difference between a testimonial and a case study film?

A testimonial focuses on personal experience and credibility — how it felt to work together.

A case study film goes further, showing:

  • The problem or challenge

  • The thinking behind the solution

  • The outcome or impact

Most of our strongest customer proof blends both, combining human perspective with strategic clarity.

Can customer proof films support sales enablement?

Yes,  this is one of their primary uses.

Well-made customer proof helps sales teams:

  • Explain complex value more clearly

  • Reduce perceived risk

  • Build trust earlier in the buying process

We often plan films specifically so they can be used in sales conversations, not just marketing channels.

Do customer proof videos need to be highly scripted?

No. In fact, overly scripted proof often feels less credible.

We usually work interview-led, with light prompting and clear narrative structure. This keeps the delivery natural and human, while still landing the key messages buyers need to hear.

What types of organisations benefit most from customer proof content?

Customer proof is especially valuable for:

  • B2B and professional services

  • SaaS and technology platforms

  • Regulated or complex sectors

  • High-consideration purchases with multiple stakeholders

Anywhere trust, clarity, and credibility matter more than hype.

 

Can one customer proof film be reused across different teams?

Yes — and we design for that intentionally.

Most projects include:

  • A core film

  • Shorter cutdowns

  • Versions tailored for marketing, sales, or internal use

This makes customer proof more cost-effective and easier to scale across teams.

When should customer proof sit in the buyer journey?

Customer proof works best:

  • After initial awareness

  • Before or during evaluation

  • At the point where buyers need reassurance to move forward

That’s why it’s often placed near pricing pages, sales decks, or key conversion points.

Let’s scope this properly

If the goal is credibility, clarity and conversion, the work has to feel intentional.

We’ll help you define the story, plan the shoot, and build a set of deliverables that can travel across web, sales, social and internal comms without losing quality.

Discuss your project