Discovery
We start with what matters: your goal, audience, constraints, and what “good” looks like — so we’re solving the right problem.
- Purpose + audience
- Key message + tone
- Timeline + budget guardrails
We produce case studies, testimonials, and sales enablement films that build trust quickly and stand up to scrutiny, from first impression to final sign-off.
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In B2B marketing and sales, customer proof needs to do more than look polished, it needs to stand up to scrutiny.
At MHF Creative video production agency, we produce customer case study videos, testimonial films, and sales enablement content that clearly communicate real experiences, real outcomes, and why organisations choose to work with you.
Case studies · Testimonials · Sales enablement · Customer-led stories
Customer proof shows up at different moments — from early reassurance to final sign-off. We produce case studies, testimonials, and sales enablement films that build trust and support real decisions.
Clear, credible stories that explain the problem, the approach, and the outcome — ideal for websites, pitches, and early-stage evaluation.
Proof designed for live conversations — helping teams reduce perceived risk, explain value clearly, and build confidence faster.
Concise, credible endorsements that reinforce trust — often used when decisions involve multiple stakeholders and final sign-off.
Case studies, testimonials, and films used across marketing, sales enablement, and internal teams.
Calm, structured delivery for marketing and brand films.
We start with what matters: your goal, audience, constraints, and what “good” looks like — so we’re solving the right problem.
If the project needs it (and the budget supports it), we define the creative route — enough direction to feel intentional, never over-engineered.
We plan the day so filming feels calm, efficient and premium — even when the schedule is busy.
A small, senior crew that keeps things moving — direction, lighting, sound and detail handled properly.
We shape the story in the cut — then refine: pacing, sound, grade, and graphics that stay out of the way.
Delivered in the formats you actually need — plus cutdowns where they’ll genuinely increase performance.
Premium craft, calm process
We make high-quality films without the chaos. Thoughtful planning, experienced crews, and a process that feels steady from first call to final delivery.
Story shaping is included
We don’t just film what’s put in front of us. We help shape the narrative so complex ideas become clear, human, and worth paying attention to.
Built for how content actually gets used
Everything is designed to travel, across your website, social channels, internal comms, and sales conversations.
Senior crew by default
You work with experienced people who’ve done this before. Fewer bodies, better judgement, and a level of polish that shows in the final work.

Most projects land in one of these three levels. We’ll shape the scope properly after a call — but this gives you real guardrails.
A premium shoot day for teams who already know what they need — filmed cleanly, lit beautifully, delivered fast.
A story-led hero film, shaped with you — cinematic, human, and finished to a premium standard.
A scalable content system — multiple deliverables, consistent creative direction, and storytelling built to travel across channels.
Our customer proof films are used across:
Marketing websites and landing pages
Sales enablement decks and buying conversations
RFP responses and pitch presentations
Internal alignment and stakeholder communications
They’re designed to work beyond “brand awareness” and actively support decision-making.
A testimonial focuses on personal experience and credibility — how it felt to work together.
A case study film goes further, showing:
The problem or challenge
The thinking behind the solution
The outcome or impact
Most of our strongest customer proof blends both, combining human perspective with strategic clarity.
Yes, this is one of their primary uses.
Well-made customer proof helps sales teams:
Explain complex value more clearly
Reduce perceived risk
Build trust earlier in the buying process
We often plan films specifically so they can be used in sales conversations, not just marketing channels.
No. In fact, overly scripted proof often feels less credible.
We usually work interview-led, with light prompting and clear narrative structure. This keeps the delivery natural and human, while still landing the key messages buyers need to hear.
Customer proof is especially valuable for:
B2B and professional services
SaaS and technology platforms
Regulated or complex sectors
High-consideration purchases with multiple stakeholders
Anywhere trust, clarity, and credibility matter more than hype.
Yes — and we design for that intentionally.
Most projects include:
A core film
Shorter cutdowns
Versions tailored for marketing, sales, or internal use
This makes customer proof more cost-effective and easier to scale across teams.
Customer proof works best:
After initial awareness
Before or during evaluation
At the point where buyers need reassurance to move forward
That’s why it’s often placed near pricing pages, sales decks, or key conversion points.
If the goal is credibility, clarity and conversion, the work has to feel intentional.
We’ll help you define the story, plan the shoot, and build a set of deliverables that can travel across web, sales, social and internal comms without losing quality.