The business case for a diverse and inclusive workforce is more important than ever and candidates want to work equitable a fair employers. Therefore it makes sense that one of the best ways to show that you welcome and celebrate diverse and inclusive practices is by empowering the voices of your employees sharing their inspiring stories of how they have experienced your culture and blazed a trail in their work.
There are many ways you can use recruitment video production to promote and celebrate your inclusive culture. The first step is to consider what problem are you first seeking to solve by making a diversity and inclusion video and what do you want your target audience to think, feel and do after watching your video. This should help you with the overall directive that you want your D&I video to take. See below some ways in which you can focus your story.
Social Impact Recruitment Video
In this video we meet Brad a member of Grays Inn talking about the work he is within Grays Inn to build public speaking and debate across school and HMS prison.
Share Your Inclusive Recruitment Process
Candidates may have preconceived misconceptions about your company or the type of people who work in it. Share the stories of your employees and their experiecne of the recruitment process.
Raise Awareness Of Your Inclusive Culture.
In this video we meet Alana a barrister from Northern Ireland who is helping to raise awareness of the bar through her podcast - Raising The Bar - hones in on the stories of the range of voices across Grays Inn.