Animated Explainer Video

The Clients Needs

Canon are a long standing client of our agency partner and their Digital Transformation team are positioning Canon as a thought-leader in how businesses can best transition to digital.

Canon required a video production company that could turn an existing infographic into an engaging educational animated video which would spread their messaging on Digital Transformation around the world. This meant creating different versions for different regions and a full animation as well as social friendly cut-downs.

Our Creative Video Approach

Our partner came to us with the infographic and a rough script, which we adapted into a storyboard for the main animation. We then created the full centrepiece animation and two 30 second cut-downs, all of which were translated into 17 different languages.