How To Videos
Cycle Together
Cycle Together
The client Cycle Together was a start up platform with a mission to become the Glassdoor of the Cycling Community.
Due to the fact that this was a new concept and platform they wanted to use video content to really engage and educate their target audience on how to get the best out of using the Cycle Together platform.
During the early conversations with the Cycle Together team we advised that they required a high level awareness campaign featuring a hero video and shorter social media cut downs to attract people to come and view the website.
Once they were on the website the job then moved from raising awareness to educating the target audience on how best to use the platform to join new cycling clubs or leave a review. We advised that the best appproach for the budget would be to create simple yet effective series of animations featuring screen recordings of the platform and animated text instructions to the side.
We worked with the client to write a simple script aligned with 3 specific topics that would create engaging and helpful content for their audience of cyclist and cycling clubs.
