Harris Associates approached our video production company to create a video campaign that showcased Emily Davies, a purpose-built student accommodation building in Southampton that forms part of their investment opportunity portfolio. The promotional real estate video needed to bring the co-living accommodation building to life by showing real-life students utilising the space and demonstrate the value proposition to potential investors through the use of simple but effective text animation.
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Harris Associates faced several challenges in promoting Emily Davies, a purpose-built student accommodation building in Southampton. One of the key challenges was effectively communicating the building's unique value proposition and differentiating it from other student accommodation offerings in the area. With so many options available, it was important to showcase what made Emily Davies stand out and why it was the best choice for students and investors alike.
Another challenge was showcasing the building's modern amenities and co-living spaces in a way that resonated with potential investors. Harris Associates wanted to demonstrate the value of investing in Emily Davies, but simply showing the building's features and amenities wasn't enough. They needed to create a video that highlighted the benefits of co-living and how it can enhance the student experience, while also effectively communicating the investment opportunity.
Overall, Harris Associates needed a video campaign that effectively communicated the unique value proposition of Emily Davies and showcased the building's modern amenities and co-living spaces in a way that would resonate with potential investors.
video on location in Southampton in just one day. We directed real students in a variety of scenarios, utilising all the facilities available to them within the Emily Davies building. This approach enabled us to showcase the true value of the property and the people who would be using it day-to-day.
We used a variety of filming techniques to highlight the building's modern amenities and co-living spaces, including conducting interviews with real-life students to provide insights into the building's value proposition. We created stunning visuals of the building and surrounding area to showcase its unique features.
To effectively communicate key information about the building and investment opportunity, we enhanced key video messages in the form of simple text animations and graphics. This helped to differentiate Emily Davies from other student accommodation offerings and provided potential investors with a clear understanding of the property's value proposition.
The resulting video campaign successfully showcased Emily Davies and its modern amenities, effectively communicating the building's unique value proposition and differentiating it from other student accommodation offerings. The use of real-life students in the video brought the building to life and demonstrated the value of co-living. The campaign received positive feedback from both the client and potential investors, with many expressing interest in the building after viewing the video.
The video had a significant impact on the property's sale, as a foreign investment firm viewed the video remotely and purchased the property for over 30% of the asking price. This highlights the power of video as a tool for effectively promoting and differentiating properties in a competitive market.