Egencia is a corporate travel platform powering business travel with a simple, consumer facing interface.
The challenge they were experiencing was maintaining relevance at the beginning of the covid 19 pandemic when corporate business travel had effectively all but shutdown. They needed to create an impactful, quick turnaround, low-cost video that they could anchor on their website and optimise through paid ads and create a connected experience between them and their target audience of travel managers.
The purpose of the video was to help Egencia remain relevant and connected with their audience of travel managers worldwide during the pandemic.
MHF worked closely with Egencia to understand the purpose and goals of the video and the core message that they wanted to convey. The aim was to use high quality stock footage and user generated video of employees working in their houses and animated text on top to create a video that was low cost, but polished and in line with the Egencia branding.
A previous video campaign created for Egencia to show the benefits of their new travel app.