A Guide to Choosing the Perfect Voice-Over Artist for Your Corporate Video Production

18th September 2023

Creating a corporate video is an exciting venture, but choosing the right voice-over artist can make or break your project. The voice-over is the bridge between your message and your audience, so it's crucial to select someone who can convey your message effectively. In this guide, we'll walk you through the essential steps to help you find the ideal voice-over artist for your corporate video production.

Step 1: Define Your Project's Goals

Before diving into the search for a voice-over artist, take some time to clarify your project's goals. Ask yourself:

What is the main message or story you want to convey?

Who is your target audience?

What tone and style best align with your brand and message?

How long will the video be, and what is the preferred pace?

By understanding your project's objectives, you'll be better equipped to select a voice that resonates with your audience and matches your project's tone.

Step 2: Explore Voice Samples

Now that you have a clear vision of your project, it's time to start exploring voice samples. You can find voice-over artists on websites like Voices.com, Fiverr, or through professional agencies. Listen to a variety of voice samples to identify the ones that align with your project's goals. Pay attention to factors like:

  • Tone: Is it warm, authoritative, friendly, or professional?

  • Diction: Is the artist clear and easy to understand?

  • Delivery: Does their pacing and style match your project's needs?

  • Versatility: Can they adapt to different moods and styles?

Step 3: Consider the Artist's Experience

Experience matters when choosing a voice-over artist for your corporate video. Look for artists who have:

  • A strong portfolio with similar projects.

  • Positive reviews from previous clients.

  • A professional recording setup for high-quality audio.

  • The ability to take direction and provide revisions if needed.

Step 4: Request Auditions

Once you've identified potential voice-over artists, don't hesitate to request auditions. Many artists offer custom auditions for your script. This allows you to hear how they interpret your content and whether their voice aligns with your vision.

Step 5: Communicate Your Vision

Effective communication is key to a successful collaboration with your chosen voice-over artist. Provide them with a clear brief that includes:

  • Background on your company and project

  • The intended audience

  • Tone and style expectations

  • Any specific pronunciation guidelines or emphasis points

  • Maintain open and constructive communication throughout the recording process to ensure your project meets your expectations

Step 6: Budget Considerations

While it's essential to find the right voice for your project, you should also consider your budget. Voice-over rates can vary significantly based on factors like experience and usage. Be upfront about your budget with potential artists, and negotiate a fair rate that aligns with your project's scope.

In summary, choosing the perfect voice-over artist for your corporate video production is a crucial step in delivering a compelling and engaging message to your audience. By defining your project's goals, exploring voice samples, considering experience, requesting auditions, communicating your vision, and budgeting wisely, you can find the ideal voice that brings your project to life. With the right voice, your corporate video will leave a lasting impression on your audience and effectively convey your message. As a full service video production company, we can assist you in finding the right fit for your brand voice. Get in touch with the team today!