The recruitment landscape has never been more competitive. Top candidates in London are fielding multiple offers, cherry-picking employers based on culture, values and opportunity, not just salary. A bland job description with a long list of responsibilities simply won't cut it anymore.
An EVP recruitment video changes that. By putting your real employees front and centre and showcasing what makes your organisation a genuinely great place to work, you can attract the right candidates, reduce hiring costs and build a stronger employer brand that works for you long after the camera stops rolling.
This guide covers everything you need to know about EVP recruitment video production — what it is, why it works and how to make one that genuinely attracts top talent in London and beyond.
What Is an EVP Recruitment Video?
An EVP (Employer Value Proposition) recruitment video communicates what your organisation offers employees in return for their time, skills and commitment. Rather than listing job responsibilities, it uses real employee stories and authentic workplace moments to show candidates what life inside your company actually looks and feels like.
A great EVP recruitment video answers three questions every candidate is asking:
- What makes this company different from everyone else?
- Why do people choose to work here and stay?
- Is this a place where I could see myself thriving?
When done well, it doesn't just attract more applicants — it attracts the right applicants.
Why EVP Recruitment Videos Work
Marketers have known for decades that video is the most powerful medium for telling emotive stories that engage hearts and minds. The same principle applies to recruitment. Research by CareerBuilder found that companies using recruitment video saw a 34% increase in application rates compared to those relying on text-based job descriptions alone.
In a candidate-driven market, particularly in competitive sectors like finance, SaaS and professional services, the organisations winning the war for talent are the ones investing in authentic, story-led recruitment content, not generic job adverts.
An EVP recruitment video gives your employer brand a voice, a face and a feeling that no written description can replicate.
How To Make A Recruitment EVP Video Step by Step.
1. Understand What Your Employees Actually Value
The foundation of any great EVP recruitment video is a genuine understanding of why your current employees chose you and why they stay. Before you write a script or book a shoot day, speak to your people.
Some questions worth asking:
- Why did you join the company?
- What do you love most about working here?
- What exciting projects are you currently working on?
- What are your colleagues like?
- Why do you stay?
Look for common themes across different teams and employee personas. These themes become the backbone of your messaging and ensure your EVP video reflects something real rather than something manufactured.
2. Define Your Target Candidate
Who are you trying to attract? A recruitment video aimed at graduate engineers will look and feel very different from one targeting senior finance professionals or creative talent in London's tech sector. The clearer you are on your ideal candidate, the more precisely you can tailor your messaging, tone and visual style.
3. Keep It Authentic — Use Real Employees
If you want candidates to trust you, show them real people. Avoid stock footage, actors and overly scripted testimonials, candidates see through this immediately and it erodes rather than builds trust.
Your employees are your greatest untapped asset. They have hundreds of genuine stories to tell about what it's like to work with you. A skilled recruitment video production team will know how to draw these stories out naturally on camera, helping real people feel confident and speak authentically — so the final film feels human, not rehearsed.
4. Shape the Message Before You Pick Up a Camera
The most common mistake organisations make with recruitment video production is rushing into production without a clear message. Before filming begins, align your key stakeholders on what the video needs to communicate, who it's speaking to and where it will live — whether that's your careers page, LinkedIn, job boards or paid social.
At MHF Creative, our people and culture video production process always starts with message shaping and strategic alignment before we ever book a shoot day. This ensures the final film has a clear job to do — not just a nice story to tell.
5. Plan for Multiple Outputs From One Shoot
A single EVP recruitment shoot can deliver far more than one hero video. With the right planning you can walk away with a full suite of assets — a 2-3 minute flagship film, shorter 30-60 second social cuts for LinkedIn and Instagram, team-specific versions for different departments, and even still photography for your careers page.
This approach maximises your production budget and gives your recruitment team a library of content that works across every channel and every stage of the candidate journey.
Measuring the ROI of Your EVP Recruitment Video
The return on investment from recruitment video production is very real, but you need to define what success looks like before you start. Ask yourself:
- Are we trying to increase application volume by a specific percentage?
- Are we trying to attract more diverse candidates?
- Are we trying to reduce early employee turnover in the first six months?
- Are we trying to reduce time-to-hire?
Once you have a clear target, measuring ROI becomes straightforward. Track application rates, candidate quality scores, time-to-hire and offer acceptance rates before and after the video goes live. The organisations we work with consistently report measurable improvements across all of these metrics when their EVP content is well-crafted and strategically distributed.
EVP Recruitment Video Production in London
As a London-based corporate video production agency, we work with marketing, HR and people teams across London and the UK to create recruitment films that feel genuinely human — not scripted or corporate.
Our clients include organisations across financial services, SaaS, legal and professional services — sectors where employer brand is increasingly the deciding factor in attracting and retaining top talent.
If you're ready to build a recruitment video that works as hard as your best employee, get in touch with our team and we'll help you shape the brief, plan the shoot and deliver something worth watching.
Frequently Asked Questions About EVP Recruitment Videos
How long should an EVP recruitment video be? Most flagship EVP films run between 2-3 minutes. For social media and paid advertising, shorter cuts of 30-60 seconds tend to perform better. We recommend planning for both from a single shoot day.
How much does an EVP recruitment video cost in London? Most EVP recruitment video projects with MHF Creative start from £5,500 for a single hero film. Larger campaigns with multiple outputs typically start from £11,000. View our full pricing.
Do we need actors or can we use our own employees? Always use your own employees — authenticity is everything in recruitment video. Candidates can spot actors immediately and it undermines trust. A good recruitment video production team will make your real people feel comfortable and natural on camera.
How long does EVP recruitment video production take? From initial briefing to final delivery, most projects take 4-6 weeks. Rush timelines are possible depending on availability.
Ready to attract top talent with an EVP recruitment video? Talk to MHF Creative about your recruitment brief today.
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