Awin Masterclass Video
How Awin Used Video Marketing to Drive Engagement with Their Forrester Report on Affiliate Marketing
How Awin Used Video Marketing to Drive Engagement with Their Forrester Report on Affiliate Marketing
Awin, a global leader in affiliate marketing, commissioned a detailed Forrester report that explored the significant value affiliate marketing can bring to marketers. However, the report wasn’t achieving the desired engagement. Open rates were low, and the audience wasn’t connecting with the data or high-level insights.
Awin needed a more dynamic solution—something that would grab attention, drive interest in the report, and motivate marketers to invest in affiliate marketing. They needed a short video that would humanise the report and bring its key findings to life, engaging their audience more effectively to read the full report.
To help Awin establish their authority in the affiliate marketing space, we developed a video strategy that emphasised leadership, expertise, and clarity.
Masterclass-Style Filming: We filmed Awin’s CEO in their office, strategically positioning him at the center of the screen to convey authority and leadership. Speaking directly into the camera, the CEO communicated key insights with confidence, positioning Awin as a trusted voice in the affiliate marketing industry. This personal, authoritative delivery ensured that the audience felt directly addressed by an industry expert.
Animated Graphics & Stats: To further solidify Awin’s thought leadership, we used high-impact animated graphics that highlighted the most critical statistics from the Forrester report. This approach transformed data into compelling visual narratives, demonstrating Awin’s deep understanding of the affiliate marketing landscape while keeping the audience informed and engaged.
Forrester Report Integration: The video seamlessly integrated the core findings from the Forrester report, reinforcing Awin’s position as an expert in the field. By highlighting the most valuable insights, the video encouraged viewers to dive deeper into the report, engaging them on a higher level and further establishing Awin’s thought leadership in affiliate marketing.
To maximise the impact of Awin’s masterclass-style video and ensure it reached a wider audience, we repurposed the content for various social media platforms. By optimising the video for different aspect ratios, we ensured Awin’s message was consistently strong across all channels.
We adapted the content to fit aspect ratios:
Whether viewed in a story format or a LinkedIn feed, each repurposed clip maintained Awin’s professional tone and branding. This ensured that the thought leadership established in the full-length video carried over into every piece of social content.
