Mixology Digital's Bold Rebrand Captured in 60 Seconds

Showcasing Mixology Digital's Rebrand in a 60-Second Brand Identity Video

At MHF, we specialise in crafting video content that captures your brand’s essence in a concise and impactful way. When Mixology Digital, formerly known as Intentify Demand, underwent a rebrand, they needed a quick, engaging 60-second promo video to introduce their new identity. The goal was to explain the reasons behind the rebrand and showcase their agency’s unique value propositions, all while making a strong first impression. We created a dynamic top-of-funnel video that succinctly communicated their refreshed vision, helping Mixology Digital reintroduce themselves to the market with clarity and confidence

Our Approach

Mixology Digital initially requested a 60-second text animation video with stock footage to support their rebrand and help them stand out in a competitive market. However, during our discussions, we identified a key value proposition: their commitment to being a people-first company. We realized that using stock footage would contradict this message, so we recommended filming their team in their office instead.

This approach not only reinforced their people-first philosophy but also added a genuine, relatable feel to their brand. By capturing real interactions and moments within their workplace, we knew the video would resonate more deeply with their audience.

To further enhance the project, we suggested filming a CEO interview during our b-roll shoot. This added a personal branding element, putting a face to the brand and allowing us to create two high-quality videos in one session. Additionally, we provided all the raw footage, enabling Mixology Digital to repurpose it for future content.

Throughout the process, we stayed true to their brand, using their assets and fonts, and animating them to a modern, energetic track that matched the rebrand’s vibe. The script was kept concise and impactful, ensuring every word counted.

The final outcome was a dynamic, authentic video that not only announced Mixology Digital’s new identity but also highlighted their people-first approach. The CEO interview added a personal touch, giving viewers deeper insight into the brand. Our approach resulted in two valuable pieces of content, setting them up for continued success.