Case Study Video Production

The Clients Needs

The client contacted us with a brief to bring to life the amazing sellers and creators that use Etsy to showcase their products and build their business as part of their 'Meet the Makers' video campaign. The social media videos needed to firmly position Etsy as the 'place to buy special' and differentiate them from other e-commerce marketplaces. The video campaign needed to engage their audience that is looking for unique, handcrafted one of a kind pieces and give them an insight into the rich array of humans that make up the Etsy marketplace.

Our Creative Video Production Approach

Creative discovery meeting to understand the audience and the purpose of the video content
Designed creative treatments which included storyboards and video references as well as the key messaging to bring out to send to client.
Met with all video content participants prior to video production to ensure they understood the creative direction and understand more about their story to help us plan the shoot and locations.
Designed a video production schedule for each participant including shot list and locations as well as planning in any extra people we would need to help enhance their story.
Video production took place in London and Devon over the course of 3 days and interview footage and B-roll of each seller in their studio environment.
Post production took around 4 weeks from filming to final delivery and included music and colour grading.

Meet Lauren Aston Designs

In this video we meet Lauren who is the designer and founder of Lauren Aston design a knitwear business based in Devon, UK.

In this video we find out how her business began and get to meet her family, her team and a glimpse of behind the scenes in her beautiful studio based out of an old railway station in topsham.

Meet Washed Up Cards

In this video production we meet Flora, founder of Washed Up Cards a sustainable handcrafted greeting cards business that is based in South London and combines Flora's passion for the environment and beach cleans with crafting fun and quirky greeting cards using the plastic collected from her beach cleans on the London river.

Video production took place on the River Thames and Peckham South London.

Meet Nina Bombina

In this video production case study we meet Nina who is a North London photographer who makes digital prints, earrings and candles as part of her Nina Bombina brand which she sells on Etsy. In this video we get an insight into where her creative outlet was born, where she gets inspiration and how she makes her colourful fun products.

We filmed in North London in Nina's home studio and the surrounding area.

Meet The Makers Video Production Campaign Etsy

The Clients Needs

Our Creative Video Production Approach