Case Study Video Production

The Clients Needs

The client required a coproate video production agency to make social media video content that showcased the amazing makers and creators that use the Etsy platform to sell their products and build their business as part of their 'Meet the Makers' video campaign. The social media videos needed to firmly position Etsy as the 'place to buy special' and differentiate them from other e-commerce marketplaces. The social media videos needed to engage their audience that is looking for unique, handcrafted one of a kind pieces and give them an insight into the rich array of humans that make up the Etsy marketplace.

Our Creative Video Production Approach

Creative discovery meeting to understand the audience and the purpose of the video content
Designed creative treatments which included storyboards and video references as well as the key messaging to bring out to send to client.
Met with all video content participants prior to video production to ensure they understood the creative direction and understand more about their story to help us plan the shoot and locations.
Designed a video production schedule for each participant including shot list and locations as well as planning in any extra people we would need to help enhance their story.
Video production took place in London and Devon over the course of 3 days and interview footage and B-roll of each seller in their studio environment.
Post production took around 4 weeks from filming to final delivery and included music and colour grading.

Etsy

The Clients Needs

Lauren Aston Designs

Washed Up Cards

Nina Bombina

Our Creative Video Production Approach