Pure London needed a video campaign that would showcase their commitment to sustainable fashion and promote some of the sustainable fashion brands that would be exhibiting at the event. Giving their audience a behind the scenes look at who the brands are and what they stand for.
We filmed 3 brands that were focused on sustainability and spent a day with each of them filming interview footage and behind the scenes video footage to give the viewer an insight into the world of each brand. From this video content we crafted shorter teaser videos that Pure London could share across their social media channels and build up excitement for the event.
Case Study Video - Frugi
Sustainable Childrenswear Brand
Case Study Video - Paul James
Sustainable Knitwear Design and Manufacture
Case Study Video - Lemuel
Sustainable Linen Designer