Awin Access, a platform that provides affiliate marketing services for small to medium-sized businesses, approached MHF video production company to produce three customer testimonial videos. The aim of the project was to increase awareness of the newly launched martech platform and build trust with potential prospects. As Awin had not produced customer testimonial videos before, they were seeking a full-service video production company to lead the project, develop creative ideas, and provide insights on how to optimize the video content to deliver the best value return on investment. MHF took on this challenge by collaborating closely with Awin Access to understand their needs and provide them with high-quality video content that effectively showcased the benefits of their martech platform through the lens of their satisfied customers.
Evolve Beauty
This customer testimonial video features Laura the CEO and Founder of Evole Beauty an ethical and handmade skincare brand based in St Albans, Hertfordshire.
Shearer Candles
This customer testimonial video features Stephanie the Brand Manager of Shearer Candles a candle making factory and retail business based in Glasgow.
Walk London
This customer testimonial video features Adam one of the Founders and David the Marketing Director of Walk London, a mens designer shoe brand based in South London.
Awin Access faced several challenges when it came to producing their first-ever customer testimonial videos. As a newly launched platform, they needed to build trust with potential prospects and demonstrate the value of their martec solution. Additionally, as a small to medium-sized business focused on affiliate marketing, they lacked the internal expertise and resources needed to produce high-quality videos. As such, they were seeking a full-service video production company that could take the lead in the project, develop creative ideas, and provide insights into how to optimize the video content to deliver the best value return on their investment.
Our video production agency focused on creating high-quality, authentic videos that highlight the real-life experiences of small and medium-sized businesses using Awin Access as their affiliate marketing platform. We aimed to showcase how these businesses successfully leveraged the software to achieve their marketing goals and overcome challenges in the affiliate marketing landscape.
To capture these impactful stories, we filmed over a three-day period across three diverse locations in the UK and Scotland. We conducted on-camera interviews with business owners, ensuring we captured their personal stories and insights. In addition to interviews, we filmed b-roll footage of the businesses in action, as well as their use of Awin Access, illustrating how the platform helped streamline their operations and boost performance.
This approach allowed us to produce compelling video content that speaks directly to the pain points and successes of potential customers. The result is authentic, trust-building content that not only highlights the real-world impact of Awin Access but also establishes the brand’s credibility as a leader in the affiliate marketing space.
The three customer testimonial videos we produced for Awin Access have received overwhelmingly positive feedback. Our approach of highlighting real businesses and their success stories using the platform resonated well with the audience, and the human element was particularly well received.
Awin Access was pleased with our project management, and we were able to understand and address their unique challenges. We were able to work with business owners who had never worked with an agency before, and we were successful in creating a comfortable and welcoming atmosphere for them during filming.
Overall, Awin Access was impressed with our ability to showcase the human side of their story through our filming, and they have received excellent value return on their investment.
