YouTube Pre-Roll Video Ad Campaign
Payhawk

Creative Strategy and Execution

Capturing Attention in Seconds:

Pre-roll ads present a unique challenge: grabbing viewers' attention within a limited timeframe. To maximize impact, we opted for a strategic two-pronged approach:

• Short & Sweet Formats: We split the campaign into two sets of videos – 3 captivating 6-second bumpers and 3 engaging 15-second ads. This aligns perfectly with viewer behavior studies suggesting these lengths are optimal for pre-roll ad engagement.

• Multi-Layered Storytelling: To effectively communicate Payhawk's features and benefits within these short windows, we utilized a compelling combination of existing footage, custom animation, and clear marketing messages.

Leveraging Diverse Visuals:

• Stock Footage: Strategically selected stock footage provided a relatable backdrop, setting the scene and establishing a connection with viewers.
• Custom Animation: Eye-catching animation brought Payhawk's Figma platform to life, showcasing its functionality in a visually engaging way.
• Clear Messaging: Concise and impactful marketing messages were layered on top, effectively communicating Payhawk's value proposition within seconds.

Strategic Solutions: Mastering the Pre-Roll Challenge

Developing engaging pre-roll ads for Payhawk presented several creative hurdles. Here's how we tackled them:

• Simplifying Feature Complexity: To effectively showcase Payhawk's multifaceted features within a short timeframe, we employed a clear and concise messaging strategy, focusing on core benefits and user applications.
• Concise & Compelling Storytelling: Adhering to the 15-second format demanded creative efficiency. We employed a tight scripting process and focused on impactful visuals to deliver a clear and compelling message within the short timeframe.
• Synchronised Storytelling: Meticulous planning ensured a seamless blend of animation, stock footage, and custom illustrations, crafting a cohesive narrative that flowed effortlessly within the short format.
• Real-World Integration: To seamlessly integrate Payhawk into relatable scenarios, we conducted in-depth audience research to understand user needs and preferences. This allowed us to strike a balance between authenticity and visual appeal, ensuring the ads resonated with viewers.
• Crafting Captivating Sound Design: For the 6-second ads, we meticulously selected and timed sound effects to maximise impact within the limited timeframe. This kept the audience engaged and heightened the overall memorability of the message.