Employer Branding Video Campaign - Handle Recruitment
Handle Recruitment is a leading recruitment agency providing entertainment companies, social networks, global media brands, sports bodies, retailers, and digital technology providers with a constantly evolving range of talent solutions.
They were approaching their 40th anniversary in the recruitment industry and were also going through a rebrand so wanted to use video to really showcase their unique culture, values and team to engage and acquire both prospective clients, candidates and talented employees to join their in house team.
The challenge was creating a suite of video content assets that engaged with 3 different target audiences, with different needs and motivations, and capture what sets Handle Recruitment apart from other agencies.
The Handle Brand Story
This video captures the Handle difference, their brand story, history, values and introduces you to some of the people and personalities behind the brand as well as some of their clients and why they partner with them on filling roles.
We split the project into 3 distinct parts, the overarching Hero video, which tells the Handle brand story narrated by the founder and featuring employee and client testimonials. This video had a wider target audience of both prospective candidates and clients.
The employer branding video which showcases a candid 'day in the life' video of a Handle employee, the variety in their work, the culture and the people they will be working with.
A series of 12 recruitment marketing videos, focusing on the different functional divisions and specialities, from the first hand experience of the Handle employees working in them.
Get In touch
This recruitment marketing video shows a day in the life of a real life Handle employee and highlighting the clients you would be supporting, the colleagues you would be working alongside and the engaging culture you would be joining.
Recruitment Marketing Video
Marketing & Communications Function
This video interview gives insight into the marketing and communications division, the scope of the role and how they work with their clients.
Recruitment Marketing Video
Human Resources Function
This video interview gives insight into Handle's 'In House' service where a member of the Handle team comes and work for you, in your team.
Recruitment Marketing Video
Finance Function
This video interview gives insight into why Handle is trusted by finance professionals to find and recruit the right people and personalities for their brand.
Handle were awarded 48th in The Sunday Times Top 100 Small Businesses to Work For List 2018 following the employer branding videos going live on their website and social media platforms.
