Company Culture Videos
Take control of how people perceive your employer brand by making recruitment video content that shows your authentic culture in action. A great company culture video weaves togherther the various stories of several employees sharing their individual stories or experiences that give the candidate an overview of the collective cultural experience. It is about showcasing the breadth of voices and diversity in your company and aligning these stories to your values to providing true insight into the company ways of working.
Company culture videos are all about storytelling and the key to a great story is a singular core message that your audience can understand and connect with. We have listed below some of the directives you could take when thinking about your company culture recruitment video production.
More and more people are looking for purpose and meaning in their careers. A recruitment video that focuses on your company's mission, purpose and values lets candidates know why your company exists beyond making profit, what you stand for and how everyone must behave in our culture to achieve the mission. It allows candidates to self determine whether they are aligned with your mission and inspired by it and ultimately whether thay would be a good culture fit.
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In this recruitment marketing video we learn about the purpose and values of Grays Inn from esteemed senior barristers explaining to the audience of young diverse legal students what it means and what it takes to be a part of Grays Inn. Find out more in our Grays Inn Recruitment Marketing video case study.
Share with candidates your company heritage and what you set out to change. Brand story recruitment videos help you connect on an emotional level with your candidates sharing with them your origin story and your vision for the future. It can be told through the words of your founder or the experiences of what your brand is to your employees.
In this video the founder of Handle Recruitment narrates how the company began and what it stands for in the future. Learn more in our Handle case study
This recruitment video approach showcases what your employees love about your culture and why they stay.
It communicates what it is specifically that they value in your company culture as a way to engage similar likeminded people to come work for you.
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